A New Stamp for an Old Town

For the medieval town of Shrewsbury, England, London design agencies &Smith and We All Need Words designed a logo that small businesses in the town can put to use. As part of an overall visual identity, the logo "A Shrewsbury One-Off Since_", created with a rubber stamp and stickers, both enables local businesses to customize the logo and invokes the age and tradition of the Tudor-style city.


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