The beloved sandwich chain has been given a new identity design in time for its fortieth anniversary. Created by Atlanta-based Back Lot Productions, Inc., the first "Lotz Better" prototype launched in 2010 in Waco, Texas, and was so well received that the company has taken it to all of its existing 350 restaurants around the world. The design team focused on the perfectly round bun for which Schlotzsky's in famous and incorporated the circle concept in the new logo.