Pernod Ricard has a new standalone division, The Gin Hub, launched to promote the growth of its three largest gin brands, Seagram’s, Beefeater, and Plymouth. NB Studio has created a new identity for the new group that is reminiscent of a sketch made on a napkin sitting beneath a martini.

Adaptive logos

Adaptive logos

NB partnered with illustrator Paul Davis to create a decidedly non-corporate identity populated with watercolor-like drips of pigments inspired by the botanicals used to produce the gins, including licorice, lemon, cassia, and juniper. For more information, see the Design Week article at https://www.designweek.co.uk/issues/6-november-12-november-2017/nb-studio-creates-non-corporate-branding-gin-hub/.