A Martini-powered Identity

Pernod Ricard has a new standalone division, The Gin Hub, launched to promote the growth of its three largest gin brands, Seagram’s, Beefeater, and Plymouth. NB Studio has created a new identity for the new group that is reminiscent of a sketch made on a napkin sitting beneath a martini.

Adaptive logos

Adaptive logos

NB partnered with illustrator Paul Davis to create a decidedly non-corporate identity populated with watercolor-like drips of pigments inspired by the botanicals used to produce the gins, including licorice, lemon, cassia, and juniper. For more information, see the Design Week article at https://www.designweek.co.uk/issues/6-november-12-november-2017/nb-studio-creates-non-corporate-branding-gin-hub/.

Like what you see? You, too, can join our tribe of quality designers and marketers who continue to make their mark by utilizing the invaluable resource that is LogoLounge.com.
Click to get more information and join the LogoLounge Community!

What do you think?