Columbia, South Carolina, is a city rich in modern culture as well as history, and that’s part of its puzzle in developing a new identity. It has a great wealth of concepts and visuals to pull from? And is it even possible or advisable to come up with a city-wide identity that won’t be widely and immediately panned for its appearance, cost, or motives?


Check out the following thoughtful article on how Columbia is progressing in its search (and enjoy some lovely examples of local business identities at the same time).

Find the article here.