The Value in Being Different

About 20 percent of the world’s population is neurodivergent. “The Hidden 20%” is a new weekly podcast that showcases the potential and contribution of neurodivergent people.


Pearlfisher has created an identity for the new podcast. A punchy, non-primary color palette and a dyslexia-friendly font bring the reality of neurodivergency to life. The use of oversized punctuation marks adds emphasis as well as emotion.

The podcast’s logo/icon illustrates how the 20 percent of people who live with ADHD, Autism, Dyscalculia, Dyslexia, Dyspraxia, and Tourettes are integral but different parts of society.

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