Married at Taco Bell?
You may have heard of the (Taco) Bell Hotel, but how about the chain’s venue in Las Vegas, which is swank enough to host the occasional wedding? An interview with Taco Bell’s creative director shows how his team builds their brand in quirky but appropriate ways, focusing on its prototypical customer—a person in their mid-20s—and not on traditional fast-food ploys like kids’ meals.
New Logo Design for Kia
Automaker Kia has filed a trademark application for a new, interconnected logo. The design, a dramatic upgrade from the company’s previous and rather bland logo, has already been spotted on a few concept cars.