2012 Candidates and Their Brands


A survey conducted by Landor Associates and strategic research and communication firm Penn Schoen Berland in September compares brand perceptions of the Presidential candidates and their wives. Just as they express the personalities of large organizations, as well as small ones, brand identities can also say a great deal about an individual. This press release from Landor details the brands associated with each candidate in a simple chart.

landor.com

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