Have you seen a noteworthy new or redesigned logo or identity? Been amused, edified or otherwise affected by developments in the larger world of logo design? Please share news with the international LogoLounge.com community by emailing firstname.lastname@example.org.
New Iberdrola Power logos
The timing is somewhat unfortunate, as any customer displeasure regarding power outages during the storm may affect the reception of the new look, which will start appearing on utility bills soon. The new logo's three colors represent the corporation's main concerns: green for the environment, blue for water and wind, and yellow for natural gas and the sun.
Jiffy Lube Updates
The company's old logo, while not beautiful, had been around long enough to engender nostalgia and equity. Removing the type from the arrow design increases legibility for the wordmark portion. But the "L" component of the original "JL" design is lost, and with it, the uniqueness and charm of the symbol. In fact, now it looks a bit like an italic "d."
Big 10 Update
Say Bierut, "Believe me, it's no fun to get emails from people telling you that they don't like your work. But it's that exact same passion that fills the seats at every game."
Comedy Central's new schtick
The network's old mark worked well in a campy way as a network logo, but not so successfully as a design that represents an established player in a very competitive field and on different sorts of screens.
"It's really more about making the content king than trying to be the content," says Alicia Johnson, co-creative director of thelab, the New York firm behind Comedy Central's rebrand. "The network has genius programming. The mark's job is not to be the loudest, the wackiest."
Hal Wolverton, co-creative director at thelab, adds, "It's an empty container that can take any form the comedy requires. Brands are becoming more about how they behave than how they look static."
Prisa, a leading SpanishPortuguese business group focusing on education, information and entertainment, has a new logo.
MTV to go raw in India
MTV may be moving toward balancing music content more with reality programming, and will promote the change with a "Stay Raw" campaign, created by the UK design group Petrol.
From a press release: "The channel is going to promote the change heavily with graphics. It has created a series of 3D channel IDs and over 100 creatives that will communicate its 'Stay Raw' philosophy."
UEFA Champions League identity
The 2011 UEFA Champion League Final, to be held in London, has revealed its new identity.
No Labels = No Permissions
It seems as though someone in the organization liked the work of graphic designer Thomas Porostocky so much that he decided to use it without permission of the artist to represent the group.
At this writing, No Labels organizers whose slogan is "No Labels. Not Left. Not Right. Forward." are calling the incident a clip art coincidence. Not right, indeed.
The new design, which replaces one that read "Big Ten" but had an "11" embedded in it, seems to cement the matter that "10" is a name, not a unit of measure. Predictably, uproar online has been fierce. Some compare the new design to the Gatorade identity, and the athletic association is somewhat unfortunate (and certain not to be missed by the sports drink company). Others have clung to the embedded-11 design, which incidentally was widely derided when it was rolled out in 1990, saying that the new design is too blah to communicate the excitement of college football.
However, the design does have an elegant simplicity that works best in the one-word (B1G) version. In addition to the strong, muscular letterforms, the embedded "10" reads easily, and one might even suppose that the counter on the G has a football field shape. Even the counters in the B have a strong sense of opposition and movement. The colors are also solid and simple.
The two-word version-BIG TEN-is a bit more difficult to grasp, as it literally reads "Big 10 Ten." It's so awkward, in fact, that one wonders if this was a client request, not the design team's original intention.
bigtennetwork.com | pentagram.com
Moonlight Cinema logo
Virgin will rebrand soon, with Hans Hulsbosch as creative director.
From a press release: "The strategy involves a complete brand enhancement which will change the look and feel of the airline group, comprising Virgin Blue, Pacific Blue, Polynesian Blue and longhaul offshoot V Australia, both in the air and on the ground."
China Daily gets new identity
The simple red and yellow logo resembles two broad ribbons that curve to form a P and D, or People's Daily (only a black and white version was available at this writing). The same colors are also found on the flag of the Communist Party of China (CPC).
New King James logo
2011 Preakness logo
As opposed to last year's design, which felt a bit stiff and brittle, this event's logo has a real sense of motion and celebration.
From a press release regarding the new design: "The playful design elements give the impression of swift motion and convey the festive and celebratory nature of the Preakness Stakes. The modern rendering of [the] logo is balanced by the use of traditional Maryland colors, red, black and gold."
"Fiat SpA, with a clear focus in the automobile sector, will be identified by a logo displaying the word Fiat in condensed blue lettering. The new logo has been created in response to the need to differentiate the automobile group from the product-related brand, reinforcing the parent company's role in the management of a multi-brand group. The graphic design is intended, in particular, to create a visual identity which portrays the strong link between past and future. This has led to the reinterpretation of an iconic logo from the past, which is also strongly evocative of the modern and innovative.
"Fiat Industrial SpA, which includes trucks, commercial vehicles, agricultural and construction equipment, and related power train activities, has maintained the visual identity created for Fiat Group, thereby preserving the concept of solidity representative of a large industrial group. In contrast to the Fiat Group logo, the background color is the company's traditional blue and the name Fiat Industrial appears in burnt gold lettering."
Seed of an idea
Gravity Defyer shoes and the maker's "creative" logo have been around for a while. But as the shoemaker has begun to get more and more overt regarding its sperm-shaped logo-calling it "The Slick Seed of Life"-some of its retail customers have now withdrawn (sorry).
"Our customers feel like they are getting the beginning of a new life when they try our shoes," reads a company press release that addresses retailer outrage. "Pain and fatigue are alleviated, energy is restored; they can walk and exercise again. What represents that? The seed of life." (Thanks to LL subscriber Charlene Edwards for the tip.)
Skoda logo gets an update
The new logo is an update of two previous designs. Its blue "winged arrow" design was in use from 1926 to 1990 and was allegedly based on a painting of an American Indian favored by one of the then owners. From 1999 to the present, a black and green (and not necessarily improved) design was in use.
The new streamlined design uses green to suggest ecology and blue to represent its parent company, Volkswagen.
Velcro sticks with tradition
The logo is based on the "flying V" that the company has used in various incarnations in the past. The wordmark is also based on typefaces that the company used previously. Created by the Barcelona-based firm Insolit Design/Communications, the new identity will be used on all of Velcro's communications in 2011. The name "Velcro" is a blending of the words "velour" and "crochet" (or hook).
Sad websites from strong brands: Not a healthy combination.
Turkish Airline's new logo
Created by the UK firm Priestmangoode, Turkish Airline's new identity features nine different colors that reflect the hues and visual richness found in Istanbul, along with a white pearl design inspired by traditional Turkish mosaic patterns.
50 ways to leave your logo
But when the new design also uses a slogan in a language no one outside the country can understand and so has to have an explanatory footnote, is allegedly plagiarized (from a Polish tourism logo), and it sits on a newly designed website whose new address could very easily be confused with a porn site, you've got some real problems. Never mind that even the president of your country has demanded that it be circular-filed.
Such was the sad fate of the new logo meant to represent tourism in the Philippines. The logo was meant to replace the "Wow Philippines" slogan and logo that had been used for six or seven years.
Mr. Creemy gets a makeover
The new identity's vibrant colors and wordmark were created to appeal to a younger, more affluent audience, as well as stand out among tamer competitors.
Urban Outfitters mystery
In fact, almost every face on the site seems to be chosen for its annoying or dated or ghastly qualities. Perhaps it saw how much attention The Gap garnered with its recent identity debacle and decided to give it a go. Maybe it's a retro push, or maybe it's just one of the company's frequent updates. But "ugly" is a curious approach for a fashion concern.
LifePlus brand revived
The project includes new brand positioning, logo, livery, and packaging designs, and will be rolled out in the next few months. The new logo consists of two elements: multi-colored, painterly brushstrokes to represent the brand idea, "releasing natural power," with the Lifeplus brand name underneath.
The brand overhaul came in response to research that showed that the company's products were highly rated, but its packaging and logo were seen as utilitarian and lacking credibility.
pentagram.com (Hint: Mess with your analyst by answering very, very slowly.)
A cool collection of "Batman and Robin" logos by designer Rian Hughes at: robot6.comicbookresources.com
HP Palm logo proxy?
As it's anticipated that the Palm name was going away soon anyway, we set this piece of news aside to await future developments. So far, it has been complete radio silence, but stay tuned.
It substituted an American flag on a pole for the "l" in its name, and the flowing flag covers up the "e" to the point where the letter appears to be an Islamic crescent moon.
In effect, the flag is dominating the moon--so say some. Reactions are largely in three camps: outraged, amused, or exhausted.
Time Warner Cable logo
The ruling says that Sanrio, Hello Kitty's owner, must stop making, selling and marketing all Cathy goods in the Netherlands, Belgium and Luxembourg, plus pay $35,360 per day of non-compliance. Mee-ow.
W-W-What the ...
It seems a bit of a reach when the logos are compared side by side, and certainly the formula "script + W" can't be made illegal. In addition, Wegman's points out that it has simply resurrected (in 2008) a logo that it had been using in the 1930s and '40s, while Walgreen's did not start using its script name until 1951.
"Chevy Runs Deep." Whatever that means.
The story behind the Glasgow Life logo at:
Oprah and identity
The previous, predominately orange logo had been in use for less than a year (as a placeholder, evidently), and it had some amount of sass but perhaps not the flash that is Oprah. The new logo, although it feels a bit like something that might represent a home-shopping channel, is definitely more electric.
In the static representation that is available now, it's only speculation to imagine how it will be animated for on-air use. But the on-line chat of Oprah fans is already quite animated. Some see religious symbolism in the colors, others believe the rainbow hues represent gay issues. Stay tuned.
New WTA logo a hit
The new identity is a departure from the expected and from the organization's previous look-no female figure. The letterforms are strong and straightforward, and the embedded yellow dot-as-crossbar succinctly suggests a tennis ball. The new logo's shape can be seen as the head of a racket or as the shape of a tennis ball as it leaves the ground after a powerful hit.
"By diverging from the expected approach of featuring an image of an athlete, we created a mark that is unusual in pro sports, and its appropriately bold identity will over time come to recall the incredible athletes that represent women's tennis," said Chermayeff & Geismar partner and designer Tom Geismar.
Slow Start of Derby
Witness the new logo for the 2011 Kentucky Derby. We're talking amazing horses here, plus color, action, fancy hats, racing, red roses, drinking, gambling and so much more. But the 137th annual event will be represented by a logo that may as well be for a riding school. Or a scenic highway.
Doubtless there are many parties to please on such projects. But it's a missed opportunity, nevertheless.
More Gap Snap
New look for Sears
Gone is the swoosh, italics, red, and initial cap, replaced with an all lowercase version, but one with a relatively tall x-height, which commands attention in a friendlier way. Sears' blue is also maintained, although this version involves a gradient.
Federal National Council shares logo
The sun, emblazoned by the country's flag, represents the welfare that shines on the UAE, while the falcon stands for the national identity, the value and traditions. "The red color in the logo reflects love, fraternity and the strong bonds between the UAE people."
Exellence in Handicraft Award logo
Social Design Network's mission, which is guided by UNESCO principles, is to inspire social consciousness through design. It has sponsored socially minded design competitions every other year since 1994. The competitions are only open to group members.
Magazine publishers regroup
In an effort to reinvent itself, the Magazine Publishers of America turned to Pentagram to create a more relevant identity that clearly indicates that magazines are more than on-paper products today. "The turned-up corner in the MPA's former logo was about print," says Pentagram partner Paula Scher. "The notion of publishing now covers everything. The new identity plays with the two forms-the vertical and the horizontal, the page and the screen."
The new identity also includes a new tagline, "The Association of Magazine Media," that further spells out the group's purpose.
Doubletree introduces new logo
The more elegant, mature mark replaces a sparse, somewhat dated design. Contemporary fonts and a new color palette (not yet released) will also be part of the new identity.
New Symantec logo
symantec.com | marketwatch.com
Gap debate closed
"Since we rolled out an updated version of our logo last week on our website, we've seen an outpouring of comments from customers and the online community in support of the iconic blue box logo.
"Last week, we moved to address the feedback and began exploring how we could tap into all of the passion. Ultimately, we've learned just how much energy there is around our brand. All roads were leading us back to the blue box, so we've made the decision not to use the new logo on gap.com any further.
"At Gap brand, our customers have always come first. We've been listening to and watching all of the comments this past week. We heard them say over and over again they are passionate about our blue box logo, and they want it back. So we've made the decision to do just that - we will bring it back across all channels.
"In the meantime, the website will go back to our iconic blue box logo and, for Holiday, we'll turn our blue box red for our seasonal campaign.
"We've learned a lot in this process. And we are clear that we did not go about this in the right way. We recognize that we missed the opportunity to engage with the online community. This wasn't the right project at the right time for crowd sourcing.
"There may be a time to evolve our logo, but if and when that time comes, we'll handle it in a different way."
Only The Brave ID
MySpace draws a blank
Clearly, the idea is to give users the space to define their own experience, and perhaps the implementation will reveal a bit more interest/elegance, but it's right now tough to get past the literal reading of "MyBracket." And while low-cut jeans wearers everywhere were willing to break out their torches and pitchforks over Gap's redesign, the response to the new MySpace logo may be a deafening silence-as indeed was the response when the design was unveiled at the Warm Gun Design conference in San Francisco last week.
Toyoda to Toyota
In 1936, company founder Kiichiro Toyoda "ran a contest for suggestions for a new Toyoda logo. There were over 20,000 entries. The winning entry consisted of katakana characters in a design that imparted a sense of speed...
"'Toyoda' became 'Toyota' because as a design it was aesthetically superior and because the number of strokes needed to write it was eight, which in Japan is a felicitous number, suggestive of increasing prosperity."
For more stories on the invention of other auto company logos, go to:
The new logo was so peculiarly flat in personality that this writer believed, in fact, that it was some sort of prank, either as social commentary or by the company itself, in a pathetic grab for publicity. So we set the news aside for a few days to see what developed.
Alas, it was real, and double alas, following the apparent worldwide outcry, the company has issued a sort of "jk." From Gap's Facebook page (which is curiously still using the old logo):
"Thanks for everyone's input on the new logo! We've had the same logo for 20+ years, and this is just one of the things we're changing. We know this logo created a lot of buzz and we're thrilled to see passionate debates unfolding! So much so we're asking you to share your designs. We love our version, but we'd like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project."
At last count, the "passionate" response numbered 721 mostly bile-soaked comments. So then Marka Hansen, president of Gap North America, shared her company's reasoning on The Huffington Post:
"We chose this design as it's more contemporary and current. It honors our heritage through the blue box while still taking it forward. Now, given the passionate outpouring from customers that followed, we've decided to engage in the dialogue, take their feedback on board and work together as we move ahead and evolve to the next phase of Gap."
Her next comments ask readers to submit their ideas, and this has generated an entirely new tidal wave of vitriol regarding an enormous organization begging for spec work. Stay tuned.
Goldman Sachs hires the big guns, Y&R and Ogilvy, to help retrieve the scraps of its reputation through, you guessed it, a rebrand.
Recent changes to NBA logos and the thinking behind them.
Conan O'Brien's new show logo was inspired by the TV host's strangely shaped head. The design is a little Elvis-y and, of course, could be doomed if male pattern baldness lurks in O'Brien's future.
Rose Bowl Parade sells naming rights
The event will soon have a new logo that also incorporates Honda's logo. Honda has been associated with the parade for 50 years, providing vehicles and corporate-sponsored floats.
The new name is a little awkward, yes, but it's certainly more elegant than some sponsorships, which have all the subtly of encroaching magma. The once-named Poulon Weed-Eater Independence Bowl, for instance, has now been tarted up to as the AdvoCare V100 Independence Bowl.
Toronto 2015 Pan/ParaPan Games logos in motion
The shapes that form the logos were inspired by figurative styles of pre-Columbian aboriginal art forms found in the Pan Americas. Organizers say the logo's design and colors are meant to capture the joy of sport.
Clorox adds color to logo
HFMUS turns the page
Publisher Hachette Filipacchi Media U.S. has drastically shortened its name in a new identity that stresses the "us" in the new organization.
Not all Londoners pleased with rebrand
The new names are being promoted by business interests in the area, but local citizens are not happy.
Jane Parker, a graphic designer who has worked in Holborn for 20 years, says, "[Midtown ] is an estate agent term for people who actually don't know London. It would make more sense if there was an uptown and downtown, but instead we have a West End and a City."
Jim Murray, chairman of the Bloomsbury Association, which represents local residents, said it was "totally ridiculous" to try to rebrand the area.
"Midtown is an Americanization," he says.
Airbus shares new logo
The shape and deep blue of the original design were retained, while its type and dimensionality have been changed. The ball-shaped logo is composed of two sets of three curved lines that join at an imaginary horizon line, which represents the unification of Airbus' founding companies.
Moscow in search of itself
Local designers Stas Polyakov, Anton Shneider, Irina Kikina, Protei Temen, Katya Malykh and Anton Polsky submitted work, each inspired by very different aspects of the city.
Sergei Poydo, The Village's editor-in-chief, told the Moscow News, that Moscow doesn't really have a visual identity. "Unfortunately, Moscow doesn't have any good examples of self-branding. The reason for that is the lack of communication between city officials and artistic communities," Poydo says.
A fantastic interview with British designer John Lloyd of Lloyd Northover at:
The 110-year-old business conglomerate Murugappa Group has unveiled its new identity system.
Twitter's got a brand-new bird
View a charming introduction to the new bird at:
Dennis Nally, chairman of the now-renamed PwC, says, "We think our new brand expression visually distinguishes PwC in the same way that the quality and expertise of our people differentiates the experience of working with PwC. Underlying the visual elements is what the PwC brand really stands for - how we are viewed by our clients, our people and our stakeholders. Beyond our capabilities and experience, we want PwC to be known for building great relationships with clients that help them create the value they're looking for."
Democrats go round again
Nor is the timing of the new mark, revealed as we inch up on election time. No doubt the release date will draw some flack, as the design itself has drawn already: So far, online chat has been of the rather under-whelmed variety, especially as this is the first major update for the DNC since Bill Clinton.
politico.com | democrats.org
Troika Design Group rebrands ESPN College Football.
Park51, the planned Muslim community center being built in lower Manhattan, much attacked and from many angles, has a new logo and website.
Li Ning, one of the largest sports brands in China, gets a little less Nikesque.
University gives itself a D+
It's supposed to represent the school's initial combined with a plus sign to indicate that the school offers additional potential, opportunities or whatever. Instead, it has clothed itself in the very mark that students loath to see.
Jobs on jabs
To see Steve Jobs' succinct response, go to: downloadsquad.com
Landor brands take flight
Dodge sports new logo
The red double-slash logo (of R/T fame) continues to be seen on the company's website and elsewhere, so it remains to be seen how everything will work together.
Facebook, who has aggressively pursued other sites that use "book" in their names, now tries to secure "face" as well.
MySpace raceThe other social networking site plays catch-up.
Can vegetables be "rebranded" to appeal to the better angels of our nutrition?
New Facebook Places logo
"Originally we had two straight roads crossing each other, but the icon looked too much like a package with ribbon around it. We tried adding water at one edge of the icon but this complicated the map and distracted from the Place droplet shape. Our solution was to add a bend in one of the roads.
I recall some jokes about the roads looking like the Facebook 'f' rotated 90 degrees, but no one noticed that the roads formed the number 4. We sure got a laugh from the news stories, but could only wish we'd been so clever."
Neither wind, nor rain, nor lack of brand identity?
The postal services in Belgium and other countries have taken on rebrands that better reflect their new capabilities as they compete against commercial shopping competitors.
iTunes 10 sports new logo
The new design is somewhat underwhelming. But perhaps it was left intentionally generic to accommodate whatever ripples Ping-the new social network for music-may cause in the upcoming months.
Orange Bowl Discovers a new sponsor and logo.
Scot-Land is not excited about new arts organization logo.
Cartoon Network airs new brand
It was important to Cartoon Network that each day part be distinct and branded with its own color, humor and expanding level of complexity. "We wanted to share on-air the excitement we found in the initial explorations of the checkerboard and the grid," said art director Eric Adolfsen. "From the first to the last second of each day, we looked for ways to consistently surprise viewers and build on the language of the checkerboard, eventually creating a visual shorthand the audience could embrace."
Vignellis donate archives to RIT collection
nytimes.com | vignellicenter.cias.rit.edu
The Identity of These United States
A suggested suite is shared here, and many more can be viewed at:
Noteworthy articles ...
Best Buy seeks copyright infringement against a minister who has adopted a "God Squad" logo very similar to that of the Geek Squad.
Sky versus Skype
Two telecom companies are in dispute over what's in a name.
New look for Nook
Barnes & Noble has updates its Nook brand in consideration of apps for iPhone and iPad.
Siegel+Gale coins identity for U.S. Mint
In order to improve its image, increase the use of dollar coins, and promote itself as the only legal manufacturer of collectible coins, the Mint called on Siegel+Gale for a new identity. A flipping coin, which puts the client's product into motion, is the core of the new ID.
From a Siegel+Gale release: "The coin symbol, flipping in the air, embodies an optimistic spirit that is symbolic of core American values and the everyday commerce of our country. The logo's craft and detail embody the artistic excellence the organization strives for in everything it produces, while the stars and stripes stand for the United States Mint's connection to the nation. Lastly, the stars represent the six United States Mint facilities, as well as America's six circulating coins."
Noteworthy articles ...
Virgin1 rebrands as Channel 1.
The 2010 Olympics is looking for a torch designer.
Pokemon logo: They chose you!
United gets a new logo
As we anticipated back in May, a revised version of the identity has now been announced. It (the livery, at least) retains the canted Continental globe in the more graphic form, although this could be played out differently in print. The Continental colors have also been retained.
But big change is in the wordmark: The upper and lowercase "United" mark is now displayed in an all-caps, customized font version that is reminiscent of the original United wordmark.
New Greenpeace exploration
Virgin Atlantic launches new ID
Says Michael Johnson, creative director, Johnson Banks: "We've tried hard to retain the essential elements of Virgin Atlantic's first twenty five years and refine them for the future. We've adapted the 'tail fin' to make it easier to use and to reflect a simpler and more elegant shape. The logotype has been replaced with a thinner and more elegant design that reinstates the pride in Virgin Atlantic's full name, and supplies more flexibility across a myriad applications."
Romania untangles logo path
The design contains a leaf that bears a striking resemblance to a logo that is currently for sale on the internet that was originally created for a transport company. The company that created the new Romania logo has offered to share all of its paper drawings and intermediary designs and has even offered to produce supplementary design work on the project. Discussions continue.
Family Dollar revamps brand
Capitalizing on that trend, Family Dollar has hired the ad agency Bernstein-Rein and has released a new logo to help freshen its identity and create a presence that further lessens the stigma of shopping at a dollar-type store. Family Dollar, which operates about 6,700 stores, is also using social media like Facebook and is even texting customers with news special prices.
Faux BP logo selected
But perhaps nothing has drawn a wider swath of new attention than Greenpeace UK's three-month-long competition to design a new BP logo. More than 2,000 logo were submitted, generating 25,000 votes and more than 2 million hits. Some designs were clearly produced by professionals while others were submitted by non-designers. But all vented passion and anger with eloquence.
The contest winner is Laurent Hunziker (Paris, France), who was inspired by a photo he saw of a bird trying to stretch out of a gooey mass of oil.
(In a related story, many BP station owners are considering rebranding themselves in order to get out from under the shadow of the parent company's bad press.
New Chevrolet brand
hyatt.com | andaz.com
The Milwaukee Water Council has a new logo...
...as does the European Vending Association.
Upscale shoppers seem to eschew logos.
Submissions for the Positive Poster project are now being accepted.
Finally... a way to work bacon into an identity plan.
With jobs scarce, employees are more than happy to wear company logos on their clothing.
When your product smiles all by itself, why not go with it?
Where there's smoke, there's...?
The previous logo was bizarre at best, a UPC-like concoction that confused and dazzled the eyes through extreme contrasts of red, black and white, sometimes applied to uneven surfaces-clothing, for instance, or a car body that would be rushing past the viewer at an extremely high rate of speed.
formula-one.speedtv.com | graphicology.com
Rupee gets its own symbol
The design is a combination of the Devanagri "Ra" and Roman "R" without the stem. Two parallel lines run horizontally along the top of the figure. The design was undertaken in order to give the rupee a strong presence in the global economy.
Mayflower moves forward
All this summer, Mayflower has been promoting its new look on television ads and on Facebook using of a custom-made, 700-pound marionette that takes six professional puppeteers to handle. Trouble is, the puppet is so creepily fascinating that one tends to completely miss that there is also a giant moving truck emblazoned with the new identity moving slowly behind her.
mayflower.com | youtube.com
Why the Y made the switch
"This new brand announcement represents a transition in the correct way to refer to the Y in writing. "The Y" should be used whenever referring to the collective organization. "The" should be lowercase unless it is used at the beginning of a sentence. YMCA should be used when referring to a specific location, i.e., "The YMCA of Greater Louisville."
With this switch comes a new logo-part arrow, part letter, part icon-and a bright color scheme, all courtesy of Siegel+Gale. It's the sixth logo since the group's inception, and its first revise since 1967. The new design is grounded in the Y's (yes, it's a bit odd) new trifold focus on youth development, healthy living, and social responsibility.
guardian.co.uk | ymca.net
Brands that will be no more in 2011.
Shopzilla carts out new identity.
Girl Scouts get a New Face
The redesign is part of the organization's preparation for its national centennial celebration in 2012. Original Champions of Design (NYC) worked with illustrators Joe Finocchiaro and Jasper Goodall to make these changes to the logo (which is now a bolder, less gray-green as well):
On the profiles:
Like many systems of late, the new identity can use the basic logo shape alone (as a container, for instance) or in patterning. While the work shown on OCD's site is bright and certainly fun, GS's web site isn't picking up on the spirit at all, at least not yet.
originalchampionsofdesign.com | abcnews.com | girlscouts.org
Noteworthy articles ...
National Archives celebrates July 4 holiday with new logo.
New Pac 10 logo revealed a bit early.
Cities have kittens over, well, kittens.
London Science Museum rebrands
The same decoding is necessary when viewing the new design. The treatment is especially apt because the words "science" and "museum" are really rather generic words.
"After experimenting with several routes, the chosen idea stemmed from research we did on codes, puzzles, patterns and basic digital typefaces, and we found a way to shorten the word science so we could create a grid-like 'stack' of the letterforms," says Michael Johnson, principal of Johnson Banks. "When we shared it with the client - and with the public in research - it became clear that people read many meanings into it as they 'decoded' the letterforms. Some see it as futuristic, some as scientific. One respondent said it seemed 'binary, modern and classical at the same time'. This is a useful trait for a logo - it means many things to different people without being overly specific about one aspect of science over another, allowing us to use it on a myriad different applications." (Source: Creative Review)