Have you seen a noteworthy new or redesigned logo or identity? Been amused, edified or otherwise affected by developments in the larger world of logo design? Please share news with the international LogoLounge.com community by emailing cathy@logolounge.com.

New Iberdrola Power logos

In the grip of a powerful winter storm, New York State Electric & Gas, Rochester Gas & Electric, and Central Maine Power have all adopted the identity and logo of their parent company, Iberdrola.

The timing is somewhat unfortunate, as any customer displeasure regarding power outages during the storm may affect the reception of the new look, which will start appearing on utility bills soon. The new logo's three colors represent the corporation's main concerns: green for the environment, blue for water and wind, and yellow for natural gas and the sun.

Jiffy Lube Updates

The quick-fluid-exchange auto servicer Jiffy Lube has made its logo more legible and reproducible, but certainly less memorable as well.

The company's old logo, while not beautiful, had been around long enough to engender nostalgia and equity. Removing the type from the arrow design increases legibility for the wordmark portion. But the "L" component of the original "JL" design is lost, and with it, the uniqueness and charm of the symbol. In fact, now it looks a bit like an italic "d."

Big 10 Update

Michael Bierut of Pentagram, the firm that created the new Big 10 logo that has uprooted so much civil unrest, shares more about the creation of the design. And he's less bothered than encouraged by the response.

Say Bierut, "Believe me, it's no fun to get emails from people telling you that they don't like your work. But it's that exact same passion that fills the seats at every game."

Comedy Central's new schtick

Several days have passed since Comedy Central released the identity it will begin using in January, and, after some initial caterwauling ("too plain," or "too much like a copyright symbol," chief among the comments), the public seems to be warming up to it.

The network's old mark worked well in a campy way as a network logo, but not so successfully as a design that represents an established player in a very competitive field and on different sorts of screens.

"It's really more about making the content king than trying to be the content," says Alicia Johnson, co-creative director of thelab, the New York firm behind Comedy Central's rebrand. "The network has genius programming. The mark's job is not to be the loudest, the wackiest."

Hal Wolverton, co-creative director at thelab, adds, "It's an empty container that can take any form the comedy requires. Brands are becoming more about how they behave than how they look static."

Noteworthy ...

Prisa reformed

Prisa, a leading Spanish–Portuguese business group focusing on education, information and entertainment, has a new logo.

MTV to go raw in India

MTV may be moving toward balancing music content more with reality programming, and will promote the change with a "Stay Raw" campaign, created by the UK design group Petrol.

From a press release: "The channel is going to promote the change heavily with graphics. It has created a series of 3D channel IDs and over 100 creatives that will communicate its 'Stay Raw' philosophy."


UEFA Champions League identity

The 2011 UEFA Champion League Final, to be held in London, has revealed its new identity.


No Labels = No Permissions

The new political organization No Labels was all over the news this morning, but the news it will be garnering by nightfall won't be nearly as kind.

It seems as though someone in the organization liked the work of graphic designer Thomas Porostocky so much that he decided to use it without permission of the artist to represent the group.

At this writing, No Labels organizers whose slogan is "No Labels. Not Left. Not Right. Forward." are calling the incident a clip art coincidence. Not right, indeed.

Big 10-able

Football fans tenaciously hold onto tradition against all logic. Witness the newest Big 10 Conference logo, revealed this week by Pentagram. Never mind that it now represents 12 teams.

The new design, which replaces one that read "Big Ten" but had an "11" embedded in it, seems to cement the matter that "10" is a name, not a unit of measure. Predictably, uproar online has been fierce. Some compare the new design to the Gatorade identity, and the athletic association is somewhat unfortunate (and certain not to be missed by the sports drink company). Others have clung to the embedded-11 design, which incidentally was widely derided when it was rolled out in 1990, saying that the new design is too blah to communicate the excitement of college football.

However, the design does have an elegant simplicity that works best in the one-word (B1G) version. In addition to the strong, muscular letterforms, the embedded "10" reads easily, and one might even suppose that the counter on the G has a football field shape. Even the counters in the B have a strong sense of opposition and movement. The colors are also solid and simple.

The two-word version-BIG TEN-is a bit more difficult to grasp, as it literally reads "Big 10 Ten." It's so awkward, in fact, that one wonders if this was a client request, not the design team's original intention.
bigtennetwork.com | pentagram.com

Moonlight Cinema logo

Naughtyfish, one of our favorite studios-in work and attitude-has created a charming new identity for Moonlight Cinema, an outdoor cinema that screens new releases, cult and classic movies in parks in Sydney, Melbourne, Brisbane, Adelaide and Perth.

Virgin Rebrand

Virgin will rebrand soon, with Hans Hulsbosch as creative director.

From a press release: "The strategy involves a complete brand enhancement which will change the look and feel of the airline group, comprising Virgin Blue, Pacific Blue, Polynesian Blue and long–haul offshoot V Australia, both in the air and on the ground."


China Daily gets new identity

The People's Daily, China's largest newspaper, shared its new logo last week. The new design is meant to give the publication a more contemporary and possibly more Western identity on the global stage.

The simple red and yellow logo resembles two broad ribbons that curve to form a P and D, or People's Daily (only a black and white version was available at this writing). The same colors are also found on the flag of the Communist Party of China (CPC).

New King James logo

Basketball brat LeBron James apparently has a new logo, which-like his previous logo-contains his initials and, yes, a crown. Thank you, Nike. (Photo from a video of James, wearing a polo that carries the new mark).

2011 Preakness logo

For the 12th straight year, the Leffler Agency (Baltimore) has designed the logo for the Preakness Stakes.

As opposed to last year's design, which felt a bit stiff and brittle, this event's logo has a real sense of motion and celebration.

From a press release regarding the new design: "The playful design elements give the impression of swift motion and convey the festive and celebratory nature of the Preakness Stakes. The modern rendering of [the] logo is balanced by the use of traditional Maryland colors, red, black and gold."

Fiat split

As a result of a de-merger back in September, Fiat SpA and Fiat Industrial SpA will have two distinct logos. From a press release:

"Fiat SpA, with a clear focus in the automobile sector, will be identified by a logo displaying the word Fiat in condensed blue lettering. The new logo has been created in response to the need to differentiate the automobile group from the product-related brand, reinforcing the parent company's role in the management of a multi-brand group. The graphic design is intended, in particular, to create a visual identity which portrays the strong link between past and future. This has led to the reinterpretation of an iconic logo from the past, which is also strongly evocative of the modern and innovative.

"Fiat Industrial SpA, which includes trucks, commercial vehicles, agricultural and construction equipment, and related power train activities, has maintained the visual identity created for Fiat Group, thereby preserving the concept of solidity representative of a large industrial group. In contrast to the Fiat Group logo, the background color is the company's traditional blue and the name Fiat Industrial appears in burnt gold lettering."

The new logos were designed by Robilant Associati.
theautochannel.com | fiat.com

Seed of an idea

OK, we're a bit slow on the uptake on this one:

Gravity Defyer shoes and the maker's "creative" logo have been around for a while. But as the shoemaker has begun to get more and more overt regarding its sperm-shaped logo-calling it "The Slick Seed of Life"-some of its retail customers have now withdrawn (sorry).

"Our customers feel like they are getting the beginning of a new life when they try our shoes," reads a company press release that addresses retailer outrage. "Pain and fatigue are alleviated, energy is restored; they can walk and exercise again. What represents that? The seed of life." (Thanks to LL subscriber Charlene Edwards for the tip.)

Skoda logo gets an update

The Czech carmaker Skoda has a new identity, an interesting update on a design that has long stood out as a departure from traditional car logos.

The new logo is an update of two previous designs. Its blue "winged arrow" design was in use from 1926 to 1990 and was allegedly based on a painting of an American Indian favored by one of the then owners. From 1999 to the present, a black and green (and not necessarily improved) design was in use.

The new streamlined design uses green to suggest ecology and blue to represent its parent company, Volkswagen.

Velcro sticks with tradition

The Velcro Company is unifying its identity under a new wordmark and logo that was grown from graphics it has used for all of its approximately 50 years of business.

The logo is based on the "flying V" that the company has used in various incarnations in the past. The wordmark is also based on typefaces that the company used previously. Created by the Barcelona-based firm Insolit Design/Communications, the new identity will be used on all of Velcro's communications in 2011. The name "Velcro" is a blending of the words "velour" and "crochet" (or hook).

Noteworthy ...

Site blight
Sad websites from strong brands: Not a healthy combination.

Turkish Airline's new logo

Created by the UK firm Priestmangoode, Turkish Airline's new identity features nine different colors that reflect the hues and visual richness found in Istanbul, along with a white pearl design inspired by traditional Turkish mosaic patterns.

50 ways to leave your logo

It's bad enough if the public adopts an instant dislike for a new logo.

But when the new design also uses a slogan in a language no one outside the country can understand and so has to have an explanatory footnote, is allegedly plagiarized (from a Polish tourism logo), and it sits on a newly designed website whose new address could very easily be confused with a porn site, you've got some real problems. Never mind that even the president of your country has demanded that it be circular-filed.

Such was the sad fate of the new logo meant to represent tourism in the Philippines. The logo was meant to replace the "Wow Philippines" slogan and logo that had been used for six or seven years.

Mr. Creemy gets a makeover

With a name like "Mr. Creemy," there's little doubt some updating might be in order. The UK design firm Bluegg transformed the dated Welsh ice cream brand into SubZero, a much stronger, more colorful personality.

The new identity's vibrant colors and wordmark were created to appeal to a younger, more affluent audience, as well as stand out among tamer competitors.

Urban Outfitters mystery

A week or more ago, Urban Outfitters put up a new web site that has many scratching their trendy little heads. Its new "logo," if it can be called that, looks like something out of Word art.

In fact, almost every face on the site seems to be chosen for its annoying or dated or ghastly qualities. Perhaps it saw how much attention The Gap garnered with its recent identity debacle and decided to give it a go. Maybe it's a retro push, or maybe it's just one of the company's frequent updates. But "ugly" is a curious approach for a fashion concern.

LifePlus brand revived

Coley Porter Bell recently rebranded LifePlus, the health supplement manufacturer, giving the client an identity that better matches the benefit of its products, as well as the emotional aspects of good health.

The project includes new brand positioning, logo, livery, and packaging designs, and will be rolled out in the next few months. The new logo consists of two elements: multi-colored, painterly brushstrokes to represent the brand idea, "releasing natural power," with the Lifeplus brand name underneath.

The brand overhaul came in response to research that showed that the company's products were highly rated, but its packaging and logo were seen as utilitarian and lacking credibility.

Friday fun

What type(face) are you? Find out at:
pentagram.com (Hint: Mess with your analyst by answering very, very slowly.)

Noteworthy ...

Warburton's has cooked up a new identity

A cool collection of "Batman and Robin" logos by designer Rian Hughes at: robot6.comicbookresources.com

HP Palm logo proxy?

In late October, an HP Palm logo debuted on several HP promotional sites, with no fanfare whatsoever.

As it's anticipated that the Palm name was going away soon anyway, we set this piece of news aside to await future developments. So far, it has been complete radio silence, but stay tuned.


In an effort to honor veterans, Google inadvertently stirred up a hornet's nest of Islamic feeling by customizing its logo for Veteran's Day.

It substituted an American flag on a pole for the "l" in its name, and the flowing flag covers up the "e" to the point where the letter appears to be an Islamic crescent moon.

In effect, the flag is dominating the moon--so say some. Reactions are largely in three camps: outraged, amused, or exhausted.

Time Warner Cable logo

The new Time Warner Cable identity, created by Ogilvy and The Brand Union, is a small refresh from the parent company's logo. See the entire explanation at: youtube.com | overnightprints.com

Hello Lawsuit

A court in Amsterdam ruled on last week that the Hello Kitty character and Kitty bff, Cathy, infringed on the copyright for Miffy, a well-known Dutch character.

The ruling says that Sanrio, Hello Kitty's owner, must stop making, selling and marketing all Cathy goods in the Netherlands, Belgium and Luxembourg, plus pay $35,360 per day of non-compliance. Mee-ow.

W-W-What the ...

The drug store chain Walgreen's is suing the grocery chain Wegman's over what Walgreen's sees as infringement of its script logo.

It seems a bit of a reach when the logos are compared side by side, and certainly the formula "script + W" can't be made illegal. In addition, Wegman's points out that it has simply resurrected (in 2008) a logo that it had been using in the 1930s and '40s, while Walgreen's did not start using its script name until 1951.

Noteworthy ...

The University of Pittsburgh Medical Center (UPMC) has unveiled its new logo and strategic campaign.

"Chevy Runs Deep." Whatever that means.

The story behind the Glasgow Life logo at:

Oprah and identity

After being announced in 2008, the Oprah Winfrey Network will finally come online in early 2011, and with it a new identity-a newer new identity, that is.

The previous, predominately orange logo had been in use for less than a year (as a placeholder, evidently), and it had some amount of sass but perhaps not the flash that is Oprah. The new logo, although it feels a bit like something that might represent a home-shopping channel, is definitely more electric.

In the static representation that is available now, it's only speculation to imagine how it will be animated for on-air use. But the on-line chat of Oprah fans is already quite animated. Some see religious symbolism in the colors, others believe the rainbow hues represent gay issues. Stay tuned.

New WTA logo a hit

The Women's Tennis Association has relaunched itself as a brand independent of sponsors. In need of a new identity, the WTA turned to Chermayeff & Geismar.

The new identity is a departure from the expected and from the organization's previous look-no female figure. The letterforms are strong and straightforward, and the embedded yellow dot-as-crossbar succinctly suggests a tennis ball. The new logo's shape can be seen as the head of a racket or as the shape of a tennis ball as it leaves the ground after a powerful hit.

"By diverging from the expected approach of featuring an image of an athlete, we created a mark that is unusual in pro sports, and its appropriately bold identity will over time come to recall the incredible athletes that represent women's tennis," said Chermayeff & Geismar partner and designer Tom Geismar.

Slow Start of Derby

It's always kind of amazing when really big events that are absolutely stuffed to the gills with excitement and tradition and history decide to rely on logos that say nothing-at least emotionally.

Witness the new logo for the 2011 Kentucky Derby. We're talking amazing horses here, plus color, action, fancy hats, racing, red roses, drinking, gambling and so much more. But the 137th annual event will be represented by a logo that may as well be for a riding school. Or a scenic highway.

Doubtless there are many parties to please on such projects. But it's a missed opportunity, nevertheless.

More Gap Snap

The real reason the new Gap logo failed (other than people didn't like it)? The new design violated six basic neurological best practices.

New look for Sears

Sears.com updated its logo back in April, and already, the retailer has a new look in place. Although the new identity may eventually be spread across all of its holdings, for now it will only be used for the company's web site.

Gone is the swoosh, italics, red, and initial cap, replaced with an all lowercase version, but one with a relatively tall x-height, which commands attention in a friendlier way. Sears' blue is also maintained, although this version involves a gradient.

Federal National Council shares logo

The Federal National Council of the United Arab Emirates has a new logo. From the organization's press release: "The logo design consists of stars, sun, the UAE flag and the falcon. The stars symbolize the seven emirates.

The sun, emblazoned by the country's flag, represents the welfare that shines on the UAE, while the falcon stands for the national identity, the value and traditions. "The red color in the logo reflects love, fraternity and the strong bonds between the UAE people."

Exellence in Handicraft Award logo

Social Design 21 earlier this year issued a request for designers anywhere in the world to create the official logo for the UNESCO Award of Excellence for Handicrafts, UNESCO's flagship program for supporting craft producers.

Social Design Network's mission, which is guided by UNESCO principles, is to inspire social consciousness through design. It has sponsored socially minded design competitions every other year since 1994. The competitions are only open to group members.

Magazine publishers regroup

Magazines aren't what they used to be, physically or conceptually.

In an effort to reinvent itself, the Magazine Publishers of America turned to Pentagram to create a more relevant identity that clearly indicates that magazines are more than on-paper products today. "The turned-up corner in the MPA's former logo was about print," says Pentagram partner Paula Scher. "The notion of publishing now covers everything. The new identity plays with the two forms-the vertical and the horizontal, the page and the screen."

The new identity also includes a new tagline, "The Association of Magazine Media," that further spells out the group's purpose.

Doubletree introduces new logo

The Doubletree chain of Hilton hotels, which includes 240 sites worldwide, has announced it will soon be represented with a new logo, its first since 1995. In addition, the name has been changed to DoubleTree.

The more elegant, mature mark replaces a sparse, somewhat dated design. Contemporary fonts and a new color palette (not yet released) will also be part of the new identity.

New Symantec logo

Symantec, the information security company, has a new logo that now incorporates the check mark symbol from VeriSign, a recent Symantec acquisition. The checkmark will be incorporated into all of Symantec's division mark.
symantec.com | marketwatch.com

Gap debate closed

From a press release statement from Marka Hansen, president of Gap North America, issued today:

"Since we rolled out an updated version of our logo last week on our website, we've seen an outpouring of comments from customers and the online community in support of the iconic blue box logo.

"Last week, we moved to address the feedback and began exploring how we could tap into all of the passion. Ultimately, we've learned just how much energy there is around our brand. All roads were leading us back to the blue box, so we've made the decision not to use the new logo on gap.com any further.

"At Gap brand, our customers have always come first. We've been listening to and watching all of the comments this past week. We heard them say over and over again they are passionate about our blue box logo, and they want it back. So we've made the decision to do just that - we will bring it back across all channels.

"In the meantime, the website will go back to our iconic blue box logo and, for Holiday, we'll turn our blue box red for our seasonal campaign.

"We've learned a lot in this process. And we are clear that we did not go about this in the right way. We recognize that we missed the opportunity to engage with the online community. This wasn't the right project at the right time for crowd sourcing.

"There may be a time to evolve our logo, but if and when that time comes, we'll handle it in a different way."

Only The Brave ID

Coley Porter Bell has created a new visual identity for Only The Brave Foundation, the not-for-profit organization funded and operated by the founder of Diesel jeans. Only The Brave works to assist disadvantaged people in Africa.

MySpace draws a blank

As the dust settles following the Gap logo redesign hysteria, we now have a few moments to consider the new MySpace logo, which is just part of a much larger design overhaul that is predicted to be released October 15.

Clearly, the idea is to give users the space to define their own experience, and perhaps the implementation will reveal a bit more interest/elegance, but it's right now tough to get past the literal reading of "MyBracket." And while low-cut jeans wearers everywhere were willing to break out their torches and pitchforks over Gap's redesign, the response to the new MySpace logo may be a deafening silence-as indeed was the response when the design was unveiled at the Warm Gun Design conference in San Francisco last week.

Toyoda to Toyota

With the recent kerfuffle over Gap's crowdsourcing for a new logo, it's interesting to note that such social polling is certainly not new. From the book, "Toyota: A History of the First 50 Years," shares this story.

In 1936, company founder Kiichiro Toyoda "ran a contest for suggestions for a new Toyoda logo. There were over 20,000 entries. The winning entry consisted of katakana characters in a design that imparted a sense of speed...

"'Toyoda' became 'Toyota' because as a design it was aesthetically superior and because the number of strokes needed to write it was eight, which in Japan is a felicitous number, suggestive of increasing prosperity."

For more stories on the invention of other auto company logos, go to:

Identity Gap

If you haven't heard yet, retailer Gap has introduced a new logo, and that the design has turned out to be about as popular as necrotizing fasciitis.

The new logo was so peculiarly flat in personality that this writer believed, in fact, that it was some sort of prank, either as social commentary or by the company itself, in a pathetic grab for publicity. So we set the news aside for a few days to see what developed.

Alas, it was real, and double alas, following the apparent worldwide outcry, the company has issued a sort of "jk." From Gap's Facebook page (which is curiously still using the old logo):

"Thanks for everyone's input on the new logo! We've had the same logo for 20+ years, and this is just one of the things we're changing. We know this logo created a lot of buzz and we're thrilled to see passionate debates unfolding! So much so we're asking you to share your designs. We love our version, but we'd like to see other ideas. Stay tuned for details in the next few days on this crowd sourcing project."

At last count, the "passionate" response numbered 721 mostly bile-soaked comments. So then Marka Hansen, president of Gap North America, shared her company's reasoning on The Huffington Post:

"We chose this design as it's more contemporary and current. It honors our heritage through the blue box while still taking it forward. Now, given the passionate outpouring from customers that followed, we've decided to engage in the dialogue, take their feedback on board and work together as we move ahead and evolve to the next phase of Gap."

Her next comments ask readers to submit their ideas, and this has generated an entirely new tidal wave of vitriol regarding an enormous organization begging for spec work. Stay tuned.

Noteworthy ...

With the acquisition of AmeriCredit, American auto manufacturer GM's new financial arm has now become GM Financial.

Goldman Sachs hires the big guns, Y&R and Ogilvy, to help retrieve the scraps of its reputation through, you guessed it, a rebrand.

Recent changes to NBA logos and the thinking behind them.

Conan O'Brien's new show logo was inspired by the TV host's strangely shaped head. The design is a little Elvis-y and, of course, could be doomed if male pattern baldness lurks in O'Brien's future.

Rose Bowl Parade sells naming rights

After 121 years, the 2011 Rose Bowl Parade has succumbed to corporate name-mania. When you hit the couch in your jammies on New Year's Day 2011, you'll now be enjoying the Rose Bowl Parade Presented by Honda.

The event will soon have a new logo that also incorporates Honda's logo. Honda has been associated with the parade for 50 years, providing vehicles and corporate-sponsored floats.

The new name is a little awkward, yes, but it's certainly more elegant than some sponsorships, which have all the subtly of encroaching magma. The once-named Poulon Weed-Eater Independence Bowl, for instance, has now been tarted up to as the AdvoCare V100 Independence Bowl.

Toronto 2015 Pan/ParaPan Games logos in motion

The planning for the 2015 edition of the Pan America and ParaPan America Games is well underway. The logos for the games have just been revealed.

The shapes that form the logos were inspired by figurative styles of pre-Columbian aboriginal art forms found in the Pan Americas. Organizers say the logo's design and colors are meant to capture the joy of sport.

Clorox adds color to logo

The Clorox Company has updated its familiar diamond-shaped logo that has been in use, in various guises, since 1914. The company has used blue as its corporate color since 1972, but now has added green to suggest, well, you know.

Noteworthy ...

A favorite UK ballet company has adopted a brand-new, slightly canted identity that is as bold as its dance reputation.

HFMUS turns the page

Publisher Hachette Filipacchi Media U.S. has drastically shortened its name in a new identity that stresses the "us" in the new organization.

Not all Londoners pleased with rebrand

Cityside, Noho, and Midtown are all names that some Londoners feel have been forced on historic sections of their city.

The new names are being promoted by business interests in the area, but local citizens are not happy.

Jane Parker, a graphic designer who has worked in Holborn for 20 years, says, "[Midtown ] is an estate agent term for people who actually don't know London. It would make more sense if there was an uptown and downtown, but instead we have a West End and a City."

Jim Murray, chairman of the Bloomsbury Association, which represents local residents, said it was "totally ridiculous" to try to rebrand the area. "Midtown is an Americanization," he says.

Airbus shares new logo

Airbus has updated its logo for the first time since the company's creation in 1969.

The shape and deep blue of the original design were retained, while its type and dimensionality have been changed. The ball-shaped logo is composed of two sets of three curved lines that join at an imaginary horizon line, which represents the unification of Airbus' founding companies.

Moscow in search of itself

In search of a new image for its home city, the online paper The Village invited local designers to create a brand image for Moscow. The results of the informal request are fresh and thought-provoking.

Local designers Stas Polyakov, Anton Shneider, Irina Kikina, Protei Temen, Katya Malykh and Anton Polsky submitted work, each inspired by very different aspects of the city.

Sergei Poydo, The Village's editor-in-chief, told the Moscow News, that Moscow doesn't really have a visual identity. "Unfortunately, Moscow doesn't have any good examples of self-branding. The reason for that is the lack of communication between city officials and artistic communities," Poydo says.

Noteworthy ...

Canadian legal group FMC Law has a new logo.

A fantastic interview with British designer John Lloyd of Lloyd Northover at:

The 110-year-old business conglomerate Murugappa Group has unveiled its new identity system.

Twitter's got a brand-new bird

Twitter has revamped its look and feel. With the changes comes a new logo and wordmark, which mirror the cleaner look of the service. The letterforms have the same basic shapes, but without that 3D, gummi-worm look.

View a charming introduction to the new bird at:

PricewaterhouseCoopers rebrands

Pricewaterhouse Coopers, an international assurance, tax and advisory provider, will formally announce its bright new identity on Monday, September 20. The new identity was created with the assistance of Wolff Olins.

Dennis Nally, chairman of the now-renamed PwC, says, "We think our new brand expression visually distinguishes PwC in the same way that the quality and expertise of our people differentiates the experience of working with PwC. Underlying the visual elements is what the PwC brand really stands for - how we are viewed by our clients, our people and our stakeholders. Beyond our capabilities and experience, we want PwC to be known for building great relationships with clients that help them create the value they're looking for."

Democrats go round again

The Democratic National Committee has a new logo, and it looks more than slightly familiar. Its resemblance to the Obama logo and its cousin, the Democrat's Vote 2010 mark, is surely not accidental.

Nor is the timing of the new mark, revealed as we inch up on election time. No doubt the release date will draw some flack, as the design itself has drawn already: So far, online chat has been of the rather under-whelmed variety, especially as this is the first major update for the DNC since Bill Clinton.
politico.com | democrats.org

Noteworthy ...

What's your brand's social identity?

Troika Design Group rebrands ESPN College Football.

Park51, the planned Muslim community center being built in lower Manhattan, much attacked and from many angles, has a new logo and website.

Li Ning, one of the largest sports brands in China, gets a little less Nikesque.

University gives itself a D+

From the "what were you thinking" department, Drake University's new logo is a D+. Literally.

It's supposed to represent the school's initial combined with a plus sign to indicate that the school offers additional potential, opportunities or whatever. Instead, it has clothed itself in the very mark that students loath to see.

Jobs on jabs

The new iTunes logo has not proved widely popular, as witnessed by the general malaise found in responses online and in "I could have done better than that" sites that have sprung up.

To see Steve Jobs' succinct response, go to: downloadsquad.com

To see some alternate designs (caution: sarcasm abounds), go to: wired.com | dribbble.com

Landor brands take flight

Landor has a long history of creating identities for airlines, including brands as exotic as Siberia Airlines, Garuda Indonesia, Cathay Pacific, and Transavia. The design firm has recounted the case studies for these projects at landor.com

Dodge sports new logo

With the release of its 2011 Durango, Dodge has begun to show the logo that will apparently replace the company's famous ram logo (which will be preserved just for Dodge's truck line now).

The red double-slash logo (of R/T fame) continues to be seen on the company's website and elsewhere, so it remains to be seen how everything will work together.

Noteworthy ...

Facebook face-off

Facebook, who has aggressively pursued other sites that use "book" in their names, now tries to secure "face" as well.

MySpace race

The other social networking site plays catch-up.


Can vegetables be "rebranded" to appeal to the better angels of our nutrition?

New Facebook Places logo

In answer to fretful Twittering as to why the new Facebook Places logo has a numeral 4 and a square in it-apparently too close a reference to the already-existing site, foursquare, that also allows users to share their current location with friends-the designer of the FB logo/icon/pin responded on Quora:

"Originally we had two straight roads crossing each other, but the icon looked too much like a package with ribbon around it. We tried adding water at one edge of the icon but this complicated the map and distracted from the Place droplet shape. Our solution was to add a bend in one of the roads.

I recall some jokes about the roads looking like the Facebook 'f' rotated 90 degrees, but no one noticed that the roads formed the number 4. We sure got a laugh from the news stories, but could only wish we'd been so clever."

Neither wind, nor rain, nor lack of brand identity?

Could a new identity save the United States Postal Service? The idea is not so far-fetched:

The postal services in Belgium and other countries have taken on rebrands that better reflect their new capabilities as they compete against commercial shopping competitors.

iTunes 10 sports new logo

As CD sales continue to sink below the turbulent waters of technology, and online sales of music keeps growing, Apple has removed the CD from the background of its iTunes logo with the release of version 10.

The new design is somewhat underwhelming. But perhaps it was left intentionally generic to accommodate whatever ripples Ping-the new social network for music-may cause in the upcoming months.

Noteworthy ...

Facebook group seeks to save "the tulip."

Follow Continuum as the design group creates a new identity for the Design Museum Boston.
core77.com | core77.com

Orange Bowl Discovers a new sponsor and logo.

Scot-Land is not excited about new arts organization logo.

Cartoon Network airs new brand

Courtesy of Brand New School, Cartoon Network has built on its black-and-white checkerboard brand heritage.
The logo has been tweaked, a typographic system developed, and a new grid-based on the checkerboard-provides structure. Design elements began appearing in May, while the on-air IDs began to be shown last week.

It was important to Cartoon Network that each day part be distinct and branded with its own color, humor and expanding level of complexity. "We wanted to share on-air the excitement we found in the initial explorations of the checkerboard and the grid," said art director Eric Adolfsen. "From the first to the last second of each day, we looked for ways to consistently surprise viewers and build on the language of the checkerboard, eventually creating a visual shorthand the audience could embrace."

Vignellis donate archives to RIT collection

Designers Massimo and Lella Vignelli have donated their archives to the Rochester Institute of Technology, which already houses the archives of Lester Beall, Will Burtin, Cipe Pineles, Alvin Lustig and William Golden, among others.
nytimes.com | vignellicenter.cias.rit.edu

The Identity of These United States

A country's currency should say a lot about its nature-unless you live in the United States of America, where paper money look something like antique stock certificates. The Dollar ReDe$ign Project is still underway, and entries will be accepted through September 30, 2010.

A suggested suite is shared here, and many more can be viewed at:

Noteworthy articles ...

Geeks versus God

Best Buy seeks copyright infringement against a minister who has adopted a "God Squad" logo very similar to that of the Geek Squad.

Sky versus Skype

Two telecom companies are in dispute over what's in a name.

New look for Nook

Barnes & Noble has updates its Nook brand in consideration of apps for iPhone and iPad.

Siegel+Gale coins identity for U.S. Mint

Despite the fact that most of us use and carry its product in our pockets every day, most U.S. citizens have very little understanding or appreciation of the U.S. Mint and its offerings.

In order to improve its image, increase the use of dollar coins, and promote itself as the only legal manufacturer of collectible coins, the Mint called on Siegel+Gale for a new identity. A flipping coin, which puts the client's product into motion, is the core of the new ID.

From a Siegel+Gale release: "The coin symbol, flipping in the air, embodies an optimistic spirit that is symbolic of core American values and the everyday commerce of our country. The logo's craft and detail embody the artistic excellence the organization strives for in everything it produces, while the stars and stripes stand for the United States Mint's connection to the nation. Lastly, the stars represent the six United States Mint facilities, as well as America's six circulating coins."

Noteworthy articles ...

Where a logo appears may affect the brain's response-at least in right-handed men.

Virgin1 rebrands as Channel 1.

The 2010 Olympics is looking for a torch designer.

Pokemon logo: They chose you!

United gets a new logo

In early May, the Continental/United Airlines merger brought us a strange amalgam of a logo. It was made from equal pieces of each and didn't look exactly sky-worthy, especially considering the storied visual identity history of each partner.

As we anticipated back in May, a revised version of the identity has now been announced. It (the livery, at least) retains the canted Continental globe in the more graphic form, although this could be played out differently in print. The Continental colors have also been retained.

But big change is in the wordmark: The upper and lowercase "United" mark is now displayed in an all-caps, customized font version that is reminiscent of the original United wordmark.

New Greenpeace exploration

Following quickly on the heels of Greenpeace's successful "Rebrand BP" logo competition, the environmental activist group had launched another logo design-fest, this one directed against nuclear energy, namely in Germany.

Virgin Atlantic launches new ID

For the first time since 2005, the airline Virgin Atlantic has a new identity, complete with new aircraft livery for its 38 aircraft. The London-based firm Johnson Banks developed the new logo, custom typeface and livery.

Says Michael Johnson, creative director, Johnson Banks: "We've tried hard to retain the essential elements of Virgin Atlantic's first twenty five years and refine them for the future. We've adapted the 'tail fin' to make it easier to use and to reflect a simpler and more elegant shape. The logotype has been replaced with a thinner and more elegant design that reinstates the pride in Virgin Atlantic's full name, and supplies more flexibility across a myriad applications."

Romania untangles logo path

Despite the fact that its new tourism logo is under a possible infringement charge and it has not yet paid the designer for the logo, Romania will continue to use its new mark as the controversy reigns.

The design contains a leaf that bears a striking resemblance to a logo that is currently for sale on the internet that was originally created for a transport company. The company that created the new Romania logo has offered to share all of its paper drawings and intermediary designs and has even offered to produce supplementary design work on the project. Discussions continue.

Family Dollar revamps brand

As the budget continues to be depressed, more and more people shop at "dollar" stores.

Capitalizing on that trend, Family Dollar has hired the ad agency Bernstein-Rein and has released a new logo to help freshen its identity and create a presence that further lessens the stigma of shopping at a dollar-type store. Family Dollar, which operates about 6,700 stores, is also using social media like Facebook and is even texting customers with news special prices.

Faux BP logo selected

It could be argued that any environmental disaster is a shot in the arm for Greenpeace, the international environmental activist organization: Its protests following such events garner plenty of attention.

But perhaps nothing has drawn a wider swath of new attention than Greenpeace UK's three-month-long competition to design a new BP logo. More than 2,000 logo were submitted, generating 25,000 votes and more than 2 million hits. Some designs were clearly produced by professionals while others were submitted by non-designers. But all vented passion and anger with eloquence.

The contest winner is Laurent Hunziker (Paris, France), who was inspired by a photo he saw of a bird trying to stretch out of a gooey mass of oil.

(In a related story, many BP station owners are considering rebranding themselves in order to get out from under the shadow of the parent company's bad press.

Biblio.com rebrands

Biblio.com, the online bookseller, has adopted a new identity that is reminiscent of the small, quaint, neighborhood bookshops of yesterday.

New Chevrolet brand

Chevrolet has introduced a new mini-car brand, Baojun, to China. Baojun is the Chinese word for "treasured horse."

Noteworthy ...

Andaz and Hyatt Place are two new brand explorations in the higher and lower ends of Hyatt Hotels.
hyatt.com | andaz.com

The Milwaukee Water Council has a new logo...

...as does the European Vending Association.

Upscale shoppers seem to eschew logos.

Noteworthy ...

A cool, new identity/logo from Rio Coffee, courtesy of Voice, honoring the year of Rio's founding.

Submissions for the Positive Poster project are now being accepted.

Finally... a way to work bacon into an identity plan.

With jobs scarce, employees are more than happy to wear company logos on their clothing.

When your product smiles all by itself, why not go with it?

Where there's smoke, there's...?

After months of warding off criticisms that its logo was a thinly veiled tobacco advertisement, the Ferrari racing team has changed its mark once again. The team will continue to be called Scuderia Ferrari Marlboro.

The previous logo was bizarre at best, a UPC-like concoction that confused and dazzled the eyes through extreme contrasts of red, black and white, sometimes applied to uneven surfaces-clothing, for instance, or a car body that would be rushing past the viewer at an extremely high rate of speed.
formula-one.speedtv.com | graphicology.com

Rupee gets its own symbol

The rupee now has its own distinct identity, courtesy of a new symbol that combines Indian and Roman characters.

The design is a combination of the Devanagri "Ra" and Roman "R" without the stem. Two parallel lines run horizontally along the top of the figure. The design was undertaken in order to give the rupee a strong presence in the global economy.

Mayflower moves forward

Mayflower has left its old boxy (sorry) identity behind in favor of a much brighter, forward-moving identity.

All this summer, Mayflower has been promoting its new look on television ads and on Facebook using of a custom-made, 700-pound marionette that takes six professional puppeteers to handle. Trouble is, the puppet is so creepily fascinating that one tends to completely miss that there is also a giant moving truck emblazoned with the new identity moving slowly behind her.
mayflower.com | youtube.com

Why the Y made the switch

Catching up on the public's common parlance of many years, the YMCA has made the formal brand change to the Y. From the organization's web site:

"This new brand announcement represents a transition in the correct way to refer to the Y in writing. "The Y" should be used whenever referring to the collective organization. "The" should be lowercase unless it is used at the beginning of a sentence. YMCA should be used when referring to a specific location, i.e., "The YMCA of Greater Louisville."

With this switch comes a new logo-part arrow, part letter, part icon-and a bright color scheme, all courtesy of Siegel+Gale. It's the sixth logo since the group's inception, and its first revise since 1967. The new design is grounded in the Y's (yes, it's a bit odd) new trifold focus on youth development, healthy living, and social responsibility.
guardian.co.uk | ymca.net

Noteworthy ...

Brands that will be no more in 2011.

Shopzilla carts out new identity.

Girl Scouts get a New Face

After years of slipping down the relevancy slide (and membership totals) with girls, the Girl Scouts of the USA has sharpened up its familiar trefoil (last updated by Saul Bass in the 1970s) and committed to a brighter, more friendly identity that it hopes will bring new generations of girls into the fold.

The redesign is part of the organization's preparation for its national centennial celebration in 2012. Original Champions of Design (NYC) worked with illustrators Joe Finocchiaro and Jasper Goodall to make these changes to the logo (which is now a bolder, less gray-green as well):

On the profiles:

  • Bangs help differentiate and age down the three girls.
  • The more perky nose is also more youthful.
  • Adding tension to the lips brings the girls alive.
  • And simplifying the neck makes the mark stronger.
  • The pointed trefoil begins to setup a unified system.
  • Like many systems of late, the new identity can use the basic logo shape alone (as a container, for instance) or in patterning. While the work shown on OCD's site is bright and certainly fun, GS's web site isn't picking up on the spirit at all, at least not yet.
    originalchampionsofdesign.com | abcnews.com | girlscouts.org

    Noteworthy articles ...

    Fujitsu bases new identity on a serif.

    National Archives celebrates July 4 holiday with new logo.

    New Pac 10 logo revealed a bit early.

    Cities have kittens over, well, kittens.

    London Science Museum rebrands

    Johnson Banks has created a somewhat controversial new identity for the Science Museum in London. The typographically based logo is based on the concept of how science itself is something that needs to be decoded and figured out.

    The same decoding is necessary when viewing the new design. The treatment is especially apt because the words "science" and "museum" are really rather generic words.

    "After experimenting with several routes, the chosen idea stemmed from research we did on codes, puzzles, patterns and basic digital typefaces, and we found a way to shorten the word science so we could create a grid-like 'stack' of the letterforms," says Michael Johnson, principal of Johnson Banks. "When we shared it with the client - and with the public in research - it became clear that people read many meanings into it as they 'decoded' the letterforms. Some see it as futuristic, some as scientific. One respondent said it seemed 'binary, modern and classical at the same time'. This is a useful trait for a logo - it means many things to different people without being overly specific about one aspect of science over another, allowing us to use it on a myriad different applications." (Source: Creative Review)