Recent Articles

Meals on Wheels rebrands

Working with Edge Research and The Storybranding Group, Duffy & Partners has created a much-needed identity revamp for Meals on Wheels.
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Polo Versus Polo

In what is now a 30-year-old case, Ralph Lauren legal teams are again pursuing legal action against the U.S. Polo Association. Ralph Lauren claims that the USPA’s double horseman logo is too similar to its single horseman logo.
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The New School’s New Read

The New School’s new logo does challenge the brain’s ability to read through shape recognition—some letters are stretched beyond normal comfort levels in some applications—but in essence, it does just what a logo should do: cause a pause.
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Through the Periscope

Three hundred people recently watched a live presentation of the 2015 Logo Trend Report at Philadelphia University. But 200 of them never left the house. LogoLounge breaks down the practicalities, lessons learned and a few opinions of broadcasting live with Twitter’s new app, Periscope.
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Spotify Rebrands at SxSW

The music service Spotify showcased its new brand approach at the South by Southwest Conference recently, replacing its relatively benign green logo with a full suite of colors and patterns that both identify the service and promotes the artists it showcases.
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Sagmeister & Walsh Make Tech Beautiful

Sagmeister & Walsh has moved client Fugue’s identity about as far away from techy stereotypes as it could be.
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Autotrader Grows Up

Lippincott has created a new identity for the now 16-year-old company Autotrader (previously AutoTrader.com).
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An Institution Innovates

The Royal Albert Hall in London has a new brand identity that combines the impressive physical presence of its actual structure with pure color and essential shapes, meant to convey the sense of energy, awe, and emotion that audiences of all Hall performances experience.
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Monotype and History

If you didn’t get a chance to see Monotype’s “Pencil to Pixel” exhibit, you can still catch a small glimpse of some fascinating typographic history online.
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Vsauce Grows Up

Pentagram partner Natasha Jen has created a new, less slimy identity for YouTube’s Vsauce channels.
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