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HOW Design Live Special Savings

Early-bird registration for HOW Design Live in Atlanta ends Friday. Get an extra $50 off using code Gardner50.
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What Does “Open” Look Like?

Enel worked with Wolff-Olins to find a way to visualize abstract concepts such as “power” and “openness.”
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Quick Takes...

Check out recent news in logo design, including tips from Shopify, Brand Channel and Pearlfisher.
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The Face Behind an Identity

Alaska Airlines was already a brand that held an emotional connection with its employees and customers, but Hornall Anderson has updated and further humanized the brand.
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What and Where is Beauty?

Wahanda, an online hair and beauty booking service, has rebranded as Treatwell with the help of DesignStudio.
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Another Loewy Logo Gone

Insurance giants ACE Limited and The Chubb Corporation have united to form the world’s largest publically traded property and casualty group under just the name “Chubb.”
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Quick Takes

Check out recent updates in logo design, including work by The Kitchen, Thonik and a recent study released by Siegel+Gale.
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All Under One Roof

ServiceMasters very dated teal blue logo communicated nothing about the depth of its services to customers.
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Google X X’s Google

In what seems to be an ongoing effort to diminish the Google halo surrounding Alphabet, Google X is now simply X.
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Whole Foods Market Freshens Up

Whole Foods asked Office to create a refreshed communication system that worked within and outside of the company.
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