A New Logo Design for Domino's?

There is a possibility of Domino’s taking the "Pizza" out of its logo design. The franchise's Australasia operation is the first international platform to unveil a new word mark, revealed on the Domino's New Zealand Facebook page. It is yet to be determined whether the United States will follow suit.


what's with everyone having to use some type of gotham looking font..... It's old 4 years ago.....
June 12, 9:26 AM
Dawid Tuminski
True, the font choice is not the best. Especially "s" looks poor.
August 20, 6:11 AM
I agree it's not mind blowing, but it's not worse than the original.
August 14, 5:33 PM
Less strong as a unit, but don't mind it, am assuming the business is moving beyond pizza's
August 14, 10:29 AM
My eye is constantly drawn towards the apostrophe in Domino's - seems a bit obtrusive and large
August 10, 1:46 PM
Jerry Kuyper
They have achieved a more prominent use of Domino's. The biggest loss is the integrated name/symbol placed dynamically on its point. Instead we have a symbol leaning on the name. The tradeoff might be worth it in a place where Domino's is less well known but then we lose Pizza.
August 10, 9:40 AM
Steven Hsieh
I actually like it
August 9, 1:20 PM
Hm, I'm not a fan personally. The font choice looks a bit amateurish and the mark actually takes context away from the logo. I can see what they've removed, but what have they added exactly?
August 9, 12:1 PM