Hand-Drawn Type Makes Its Way to McDonalds on LogoLounge.com

Hand-Drawn Type Makes Its Way to McDonalds


DDB Chicago hired advertising alum Jeff Rogers to create hand-drawn imagery for the new McDonalds Spicy Chicken McBites campaign, in print, online, and on TV. For the TV spot, he painted the final mural based on his doodle-driven typography while being filmed using time-lapse photography.


No matter what look or marketing McDonalds tries, it will always be a clown, awful food and depressing service.
August 20, 11:21 AM
Oh no! If McDonalds is using hand drawn art, it has now officially jumped the shark.
August 16, 9:45 AM
Hand-drawn stuff is always the best.
August 15, 12:56 PM