Microsoft Reimagined on

Microsoft Reimagined

New Microsoft Logo Reimagined

During a recent three-day design challenge, a young designer named Andrew Kim produced an imaginary new brand presence for Microsoft. He proposed an icon he calls "the slate," a slanted parallelogram that takes the company's window logo in a more virtual direction—since windows in cityscapes never appear head-on from the sidewalk. At the same time, the shape becomes more abstract than its predecessors to fit different product lines and applications.

It reminds me to Sony Pictures.
January 21, 12:55 PM
sry - i dont like "Microsoft Reimagined". i do not think that it makes it better. metro is a well thought-through design and a very well rounded visual system.
July 19, 7:03 PM
A simple and beautiful design that unfortunately would never work in the real world given the product culture surrounding this particular brand, and the end user. I think it's a little too "edgy"... figuratively and literally. Nonetheless, a wonderful study and execution of what's possible.
July 17, 4:58 PM
Better? Any design decisions that minimize Microsoft's penchant for clutter can't hurt, but does that make them interesting or effective? In this case, I don't think so. This is on par with Arnell Group's less than evocative efforts on behalf of Pepsi.
July 13, 11:58 PM
I think there could have been a much bigger improvement than going and tweaking a little bit of the Dodge branding.
July 11, 10:47 AM
This is just brilliant. I love the concept and the look of it. The way it can be carried forward into other product segments is simple, minimalistic, yet corporate. Way to go Andrew!
July 10, 3:46 PM