2010 Logo Trends on LogoLounge.com

2010 Logo Trends

When gauging the relative merits of the 35,000-plus logos that have been submitted from all over the world to the LogoLounge.com site in the past 18 months, it would have been supremely helpful to have some sort of magical scanner-like device that could objectively compare, classify, and quantify the success of each design. But likely such a device could only spot the obvious visual trends.

For example, some directions in design are driven by certain tools. Illustrator's Swirl and Pucker tools as well as Scriptographer would emerge as likely suspects this past year. Also, that design can be heavily influenced by current events would become evident quickly: Witness the enormous crop of O-shaped logos inspired by the 2009 U.S. Presidential elections that have emerged in the last year.

But it's only the human eye—combined with the eight-year track that this LogoLounge Trends Report has now blazed—that could reveal actual movement. Here's what I discovered after reviewing the thousands of submissions: Transparency in logo design has become a bona fide design tool, like type or color, not a trend. It's too ubiquitous anymore to be considered a direction: It just is.

Also, brightness in hue has become pervasive, likely due to the public's eye being thoroughly trained now for light-projected, on-screen color. We now live in a RGB, not a CMYK world.

Text is ever more important in identity design. Driven by the delinquent dollar, clients and designers are working hard to make identity messages more succinct and/or direct, and incorporating actual words into logos makes the message all the more immediate. Some logos are simply stuffed with information.

Use of color is even more unrestrained now—which is somewhat counterintuitive given the flu-ish economy. Rainbow-like color has moved out beyond any preexisting symbolism and is often used to represent the concept of full spectrum, more choices, or additional capabilities.

A highly encouraging trend is the emergence of innovative, fresh design emerging from Eastern Bloc countries. Designers there seem to have a freeness that some Western designers have lost: They are more prone to submit a whole range of dramatically different logo designs to a single client, approaching the same problem from many directions. All trials may not be successful, but the effort and exploration are there.

Scandinavian design has also seen a shift of late, to a lighter, fresher approach in design. The clean line and contemporary feel has always been there, but designers are moving past even these factors. There's a real feeling of freedom and exploration here.

What else is especially noticeable this year?

  • There is plenty of optimism shining through in many designs—or at least clients are trying to bravely declare through their identities that they aren't the slightest bit afraid.
  • There is significantly more warping, faceting, and animation.
  • Circles upon circles upon circles, especially nested inside each other and of diminishing sizes, are everywhere, as are building objects from circles.
  • "Greeness" is still pervasive, but it no longer apparently has to be expressed by the color green: Any fresh palette will do.
  • Finally, there is another significant development. For many years, successful logos were built from beautiful shapes. They were usually one color, or perhaps they incorporated a few colors. Now, designers have begun to look at the actual surface of the shapes as an entirely new canvas that can be addressed in myriad ways. Good draftsmanship and good ideas are still crucial to the process, but surface effects now add entirely new levels of meaning.

Every year, it's worth noting that this is a report on trends, not a recipe book of styles. It is also not a finite list: There are other valid trends out there that are not mentioned here.

The report should serve you as an ongoing view of where logo design is headed. The word "trends" in itself can have a very negative cast, but in truth, trends aren't bad. They reveal our growth. It's our take on them that allows us to move even further forward.


It should be no surprise that designers have again gone to the well of fine arts to draw upon technique for inspiration. As Pablo Picasso and Georges Braque discovered as the founders of the Cubism movement, there is a certain visual pleasure in the reduction of images down to their essence. In logo design, this same tenet applies, and a good marriage of concept and style emerge. Illustrating an image in a simple series of facets is really a glorified and more aesthetically pleasing version of an image reduced to a handful of pixels.

Illustration software which uses the Delaunay Raster process automatically creates spatial and color averaging that makes this technique broadly accessible. Illustrator Jonathan Puckey uses this process with stunning results on photographic images, and a similar animation style has become a signature look for a number of companies in their commercials. In identity design, hand rendering of these facets is pure cubist eye candy.

1. Iconologic, US Virgin Islands 2. Z&G, Brandogolik 3. Gardner Design, Graphic Impressions 4. Andrei Bilan, Kubis


Microbial hitchhikers with all the tact of a sticker or cockle burr, these logos are a scaled-back version of a radiant star, and they typically start to take on three-dimensional qualities. They tend to be suspended in space or give the appearance of an underwater mine placidly floating in wait. (In fact, any of these logos could be a perfect candidate for animation.) Despite such dire comparisons, these logos still maintain an attractive, mathematical and mysterious quality that allows them to work well.

In some, the points emanating from the central object seem to have a tentacle-like quality, reaching out to convey a sense of connectivity and of serving multitudes. This same group of logos tends to exemplify how order can be applied to complexity. They show an ability to verge on the edge of chaos but still be held together with the perfection of nature. The aggressive surface of this style certainly requires a client that is able to be faithful to the complex nature of the forms.

1. MYDE, Smart Communication Technologies 2. KITA International | Visual Playground, KITA 3. Seamless Creative, 1025 Photography 4. BrandBerry, Anvexa


Attracting attention in a visual world is a designer's most challenging task. Encouraging someone to really look is hard; forcing them to engage is harder to the nth degree. These Gaussian-like logos compel the viewer to take the second look if for no other reason than to confirm what they are seeing. The effect of the soft-edged translucent nature of these marks could well be considered a subtle act of confrontation.

That an image is appropriate to the objective is imperative, so this is not permission to just make any logo fuzzy. Remember, however, that there is mystery in leaving something to the imagination. The slow reveal or partial reveal can be much more engaging than the literal, all-out full reveal. The technique seems to have its greatest success if the image in question is obvious enough through silhouette that the viewer is not left confounded. Color is also a critical clue as we tend to identify objects by color before shape.

1. Julian Peck, Futbol California 2. Iconologic, America's Natural Gas Alliance 3. Supersoon Good Design, Swiss Heat Transfer Technology 4. Strange Ideas, Shadow Farm


There is just the right amount of whimsy and human intervention in the draftsmanship of these logos to make them a pleasure to absorb. In past years, the LogoLounge trend reports have discussed logos with floral flourishes, dingbats and typographic elements bringing life to and skirting the edges of the mark. This group, however, helps place the Si Scott-inspired wisps of fancy into context. Far from being drafted with geometric perfection, these tendrils have a natural gnarl to their wandering, like a real vine.

Humans have been involved here, and that is the message. As beautiful as these logos are, they were not created by a soulless machine. They were created to glorify the brusque reality of imperfection. These marks are important because they show the importance of embellishment that customers associate as an above-and-beyond concept. At the same time, the hand-hewn message reinforces that this is an authentic offer, as different as a handwritten note is from spam.

1. Derrick Mitchell Design, LLC, Easthaven Baptist Church 2. RawType, Jacob's Well 3. Sabingrafik, Inc., Rosenblum Cellars 4. Dale Harris, Blank Expression


Perfection is highly overrated even when imperfections are crafted perfectly. Transparent overlays of color often resembling a misregistered CMYK or RGB letterforms are the hallmarks of this trend, although significantly overlapping kerning and turning on the transparent mode qualifies marks for this category as well. Colors are usually clear and clean to allow the murky overlaps to be even more evident. The purposeful layering gives a nod to connectivity between different entities as they come together for a common good.

This trend is a bit of the celebration of diversity that shows a merging for common good. From another perspective, it could be a single entity splitting out into multiples. Because these are brighter, with elements of pure chroma colors, they tend to occur often in the entertainment or literature corridors. Though the images are static, the shifting elements give a sense of motion to the viewer. This instability draws the eye and can create the impression that these marks represent a work in progress.

1. Asta form, Sheriff Studio 2. Go Welsh, Penn State Architecture 3. Effusion Creative Solutions, musicplace.com 4. Liska + Associates Communication Design, Becker and Becker


This trend give insight into the comment "one of something ugly is ugly, but many of something ugly is beautiful." Take any one of these ugly things—or, in this case, the iconic representation of your parts—and assemble these into an ideal construction. It's an element in which many parts come together to create a common goal. From a distance, the image is the larger whole. But on closer inspection the image is revealed to be an amalgam of molecular images.

A diverse group of logos here show some very different takes in achieving similar objectives. "We the people form this nation" and create a map of the United States. A hundred or so divers come together to create a school of fish forming the outline of a shark, and yes, it is for a diving school. In each case, a nice visual balance was found to help the reader make the jump from the whole to the parts that came together to compose the result.

1. Kuznetsov Evgeniy, Russian Team 2. Ten:pm Media, Advanced Armament Corp. 3. Chris Rooney Illustration/Design, Ramsell 4. Hand dizajn studio, Diving Club Big White


For your amusement, take a screen capture of the portrait favicon at the beginning of the address for www.marthastewart.com. Then park the minute picture of Martha in Photoshop and enlarge to fill your screen. This view of a 16 x 16 square of pixels as if through a microscope can be revealing. Nothing is as it seems once you knock it down to its atomic core. In the world of RGB, on-screen images, the pixel is the lowest common denominator. So these are logos that speak to their digital pedigree, but which are willing to say, "This is our very essence."

Pixels seem to be a natural building block when dealing with digital products. They convey naturally the concept of many elements coming together to create a larger result. Because of the medium, the colors are often high in chroma and representative of diversity, but even in the HD City logo, you can see the effective use of the subtle range of tints even within a single color. There is no mistaking the association, but the challenge is to avoid being trite and discovering a new way to present a solution crafted using these tiny tools.

1. Eight a.m. Brand Design , C2 MEDICAL SPA 2. Eightday Studio, Antioch Community Church Norman Corp. 3. Gyula Nemeth, HD City 4. Andrei D. Popa, City Tower


Stephen Doyle created such an intelligent design with his new identity for The Cooper Union, and the attending animation of the elements tumbling together helps further sell the concept. It's just two cubes with three transparent, colored faces, representing the letters C and U. But a great sense of space is alluded to, which leaves the viewer with a sense you could navigate the space and imagine what this mark would look like from various angles. In short, it invites you to participate and become comfortable with it.

Other identities based on transparent cubes in various arrangements all have an implied sense of space and almost challenge us to interact with the marks. This may rise from the optical illusion aspect: The greater the participation level the design creates for the consumer, the more chances they have to buy into the ownership of the logo. The greater their level of ownership, the better the level of loyalty.

1. Doyle Partners, The Cooper Union 2. Kristin Spix Design, Phelps Stokes. 3. Tom Hughes Design, Zink, Inc. 4. Adstract Art, Civiquip Industries


When you speak loudly and fail to modulate your tone, your voice becomes a monotonous drone. When you lower your tone and speak in a hushed whisper, every head in proximity will turn an ear to pick up the conversation. This group of marks understands the importance of subtlety. The whisper is created by a stippled effect that, depending on its density, creates different levels of tone within the logo. Yet because each speck is a hard-edged vector image, any appearance of color gradation is only an illusion.

Again the eye is drawn to these not just for the design but because they are confronting the viewer with something they have not seen before. The soft feathering of edges lends a different tactile nature to these marks that makes them unique. There is something a bit magical conveyed with this technique. The Galaxy Garden logo gives the feeling of some special charm being cast amongst the stars of the heavens, and the Atmosphere logo seems to isolate every particle we inhale.

1. RedBrand, Atmosphere Design House 2. Strange Ideas, Galaxy Garden 3. Tannehill Design, GSL Fine Lithographers 4. Identra, Cognida


It's the image inside the image that makes the sale. A pedestrian solution suddenly becomes a thing of beauty or interest if there is a great and compelling story showing through from behind the scenes. These logos tend to use vector-edged colored fields in their solutions that are lively and engaging. The contrast levels are kept minimal to avoid making the fill area visually jumpy. This adds a new field in which to play out concept or set the visual tone for a client, and it also establishes pattern as part of the visual vocabulary of the visual brand.

Iconologic successfully developed a series of Coca-Cola icons for use at the Vancouver Olympic Games. The iconic Coke bottle silhouette was fractured into fields that reflect the stacked stone logo of the games. These broken elements could have been rendered with simple color or gradation, but instead these areas use the blues and greens of the patterns developed for use at Olympic venues. It's a nice sense of connectivity and a smart use of color.

1. Iconologic, The Coca-Cola Company 2. Dalius Stuoka, Trava 3. Wizemark, MonkVibe 4. X3 Studios, Media IQ


Anyone whose childhood included a springtime visit to a hardware store remembers the electric fans and window air-conditioners replete with tassels blowing horizontal at attention, thus assuring us that our own homes, too, could become a summertime den of arctic chill. These logos maybe are a bit less about the chill and a bit more about the blowing. Wind tunnels of streamers often in motion and flapping at gale force describe an invisible image underneath, or they may just be in full motion to define a pleasant breeze.

The key to most of these solutions is the tapering of the graphic element to a diminishing point and also the overlapping of the streamers. Generally, these are transparent so there is a color change where they overlap. There is a bit of free spirit and lack of control that comes in as part of the equation. Looking like untamed horizontal licks of flame, these designs convey a sense of joy or festivity that serve well in a lighthearted, feel-good application.

1. BrandBerry, TravelWorld.su 2. Burocratik - Design, Leite & Leite 3. Factor Tres, Gaby Luna 4. Rpd Design, Osorio City Hall


Imagine hand-drafting the great logos of our age on blotter paper with a juicy brush, and you start to get a feel for the logos in this genre. All are beautifully drafted and probably more than ever require great sensitivity to allow the blur of the technique to not detract too much from the essence of the image. Designers have been using stains on napkins from a coffee cup or a glass of burgundy for years, but this group moves beyond the simple spillage and plays out the art of the stain to new heights.

Paradox Box Design created a series of beautiful animal stains for the Begucci Cafe in Russia. Kangaroos, snails, cheetahs, walrus and more were each crafted in a caffeinated dark roast. The snowboarders shown here were also created as a series by Burton Snowboard. There is motion when a blurred edge comes into play; the grainy immediacy of these marks creates an impression of authenticity. It's another example of breaking with traditional design technique and gaining that second and third look from the consumer.

1. Paradox Box, Rinat Tuhvatullin 2. Suprematika, Rucksack, the backpack online shop 3. Demographic Inc., Blood Brothers 4. Burton (Snowboards) Corp., Burton Snowboards


Fireworks no doubt win hands-down in a look-at-me contest. The accompanying audible boom is certainly a factor in drawing your attention to the flash, but the burst and emanating jets of light are visual adrenaline. What better centerpiece could you choose for an identity geared toward excitement, activity, or pleasure? All of these marks, and there were a number of them this year, deal with the imagery in their own unique way. But all of these still capture the fleeting image at its full glory.

Color and lots of it in every bright hue and full tilt spectrums were evident everywhere this year. These marks describe a penultimate moment and define it with motion, distribution and brilliant flashes. Trying to describe this effect in the fewest strokes is challenging, but the LaQuinta logo by LatinBrands and the Logistigo logo by Porkka Kuutsa are both great solutions with simplicity kept intact.

1. Sakideamsheni, Expo Georgia 2. Latinbrand, La Quinta 3. BrandBerry, 1945-2010 4. Porkka & Kuutsa Oy, Logistigo Oy


After watching monochromatic vines, flora, swirls, and flourishes incase anything and everything for the last several years, a truce to the over-embellishment seems to be closer than ever. But the decoration and fascination with print pattern has found a new incarnation and in full blazing color as well. Silhouettes and shapes are coming to life with substantial gusto, and they are relishing the attention. There is no apologizing for the color being used in this category.

A profile of a woman's head is no more than that until you imagine what is inside the head. Blend the demure with the flamboyant, and her thoughts leap off of the page. A personality has been defined. These silhouettes don't typically require much more than solid draftsmanship as the real story is being told with the panoply inside the shape. Obviously, any identity that relies this heavily on diverse color is going to find a challenge when reproduced in one color, but who lives in a one-color environment anymore?

1. Nectar Graphics, Mes Amies, Ladies Fineries 2. Koodoz Design, Tullamore Estate 3. Dirty Design, Nectar Homes 4. Kreativer Kopf, Schoen und Wider Druck


The use of text as part of a visual brand identity has become more critical than ever. Not just the name of the company must be spelled out, but there are other key points of importance as well—what the client makes, the motto, the location, the founding date, the point of differentiation. Even when this additional text is not included, the wordmark and the symbol at the very least require a lock-up to define a visual relationship between the two. A lock-up is always a balancing act that respects the needs of both elements. Enlarging the pair in an effort to make the wordmark larger can make the symbol too large. Reducing the symbol to a more modest size will make the wordmark illegible.

More designers than ever have taken a cue to capture the two elements together in a literal box. Take everything you need to communicate and pour it into an ice tray. No possibility of confusion for those that can't respect an identity lock-up. It's all there together in one package, no directions required.

1. Schwartzrock Graphic Arts, Pugleasa 2. Sudduth Design Co., Wilmington-Gordon 3. Fargo Design Co., Inc., Jackson Trading Co. 4. Sigg Design, Swiss International Hotels

Other Noteworthy Trends

Extrusions: Flat outline forms, whether transparent or solid, that have been extruded mechanically to give dimension.

Plastic A/Deksia Designs, Grand View University

Quilts: Imagine the surface of a logo covered with geometric transparent facets, layered together like the panels of a quilt.

Niedermeier Design, Clear Bags

Melting: Points on a logo are allowed to drip and stretch away from the primary shape, as if gravity was temporarily turned off.

Milou, rain bows

Contort: Graphics or halftone imagery is warped as if looking at a reflection in a fun-house mirror. Sometimes the original image is almost lost when contortion is compounded.

Sparc, Inc., LaunchAgents

Rainbowed: Any use of the full-color spectrum rotation on a logo. Often this occurs when the mark creates a wreath-like effect and the color is able to circle back into itself.

Rise Design Branding Inc., Star Creative

Spirogram: A mark crafted of many repetitive very thin lines, but not necessarily like the rosettes created by a Spirograph. The volume of lines helps create the mass of the logo.

Interrobang Design Collaborative, Inc., Zero2sixty Creative

Bill Gardner is principal of Gardner Design and creator of LogoLounge.com, a unique web site where, in real-time, members can post their logo design work; study the work of others; search the database by designer's name, client type, and other attributes; learn from articles and news written expressly for logo designers; and much more. Bill can be contacted at bill@logolounge.com.

– ©2010 Logolounge Inc.

Thank you very very much for this website that's help me to create and ispire modern logo!!! Sorry for my english and tx again!! :°D
October 18, 11:14 AM
wind turbines
Wow! These are really, really good! Complete eye candy! Very inspirational designs. Thanks for getting them all together in one place.
October 6, 7:15 AM
Corporate Logo Design
Nice collection of logos,great job thanks for sharing
June 17, 3:49 AM
Custom logo design
Amazing review.I like this a lot.Thanks for sharing.
May 14, 3:29 AM
Viper design
Inspiring logo design like I've never seen!
May 12, 11:12 AM
On that SHTT logo (in the Ghosts section), I would've suggested a tagline "That's not an I".
May 6, 12:49 AM
Custom logo designs
Nice post.
May 5, 9:56 AM
buy property in Dubai
2011 trends are way different than used in 2010..
May 2, 6:42 AM
Aviation Insurance Broker
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark)
May 2, 5:29 AM
The "ghosts" logos just don't wirk as such!
March 29, 10:12 PM
I've always followed the 'logo must be able to reproduce in b/w and read at the size of a dime' school of thought, but over the past 2 years I've moved away from that thinking and design logos (when I get the opportunity) with color in mind-while still being sensitive about reproduction in various media forms. I will say that I have found that logo usage in color far outweighs the need for b/w reproduction. Our clients tend to steer away from newspaper and gravitate towards other full color periodicals, collateral materials and web based solutions. That being said, I do love a strong 1 or 2 color logo identity.
March 25, 9:57 AM
Custom Logo
I love teh reference to cubism that you mentioned in your article - although I am not overly fond of Picasso's work I still think the idea of taking a concept and reducing it to its minimal aspect is one of the most effective ways of creating a logo - but that just might be my preference - love the lizard :)
March 8, 9:22 PM
Online logo design
I love this creative logo design but i hope in this year this trend will totally change because the demand of 3d logo is increase day by day. Thanks for share this brilliant trends in logo design world.
February 15, 3:38 AM
I am always searching online for articles that can help me. Looking forward to another great blog. Good luck to the author! all the best!
February 15, 2:40 AM
Web Development
Agree, current trend in 2010 varies from every person's taste. But most of the time design rules from light to dark. As it seems like dark is the theme liked the most like they use such colors in their lifestyle or luxuries.
February 5, 6:18 PM
Alexander Kormilitsyn
The logos are very creative and truly good, but I think the trends must not prevail. Every designer should keep on inventing something NEW!
February 5, 2:45 PM
Nice compilation. cocacola and sw are my favs.
January 30, 9:24 AM
logo designer
Good analysis i think logo industry is not changing with rapid pace and people still love to have text based logos but basically it all depends on the person's vision and idea.
January 19, 12:48 AM
Awesome article share for logo designer to get more better idea about logo design trend. Thanks .
January 17, 1:25 AM
I love these trend reports you do! I noticed the Adobe CS5 Suite uses a Hexahedron style splash page. Cool stuff! buffalo graphic design
January 13, 3:10 PM
Great Design. Especially those one with multiple colours. Nice butterfly. Keep working. Thanks!
January 11, 7:21 PM
Max - another lost student
How do you create the colour shift logo trend? I can get so far but the colours always seem week :( Thanks Max
January 10, 9:02 AM
The very first comment on this very interesting article was the very most interesting (and spot-on, though nothing wrong with your font here). Color is wonderful, but printing costs are outrageous if it ever needs to be printed (um, business cards for example...). Btw, time to clear your own clutter...lots of [incredibly irritating] advert posts. Losers. Nice collection, Cathy. Thanks!
January 6, 2:41 PM
Love this creative logo design work.
January 6, 2:01 AM
Great collection of logos, I'm more into Cubist, Rainbowed, Pixel, Hexahedron. Would be nice to know what type of business they were created for!
January 4, 12:54 PM
Peter Butcavage
I agree with many of the comments here. This is a wonderful collection of logos, and a very informative article. Maybe I'm a bit "old school" myself, but before I'd make any comments on these logos' merit, I'd like to see what it is these logos were actually for. Were they Web companies as one person suggested? A bank? A sports gear retailer? Regardless, I believe that a TRUE logo is simple, memorable, expresses the company's image and purpose, and at the same time, is reproducable/recognizable in ANY media. Some of these designs are stunning, I love them, but at the same time, I too would like to see a "back to basics" with the concepts — relying less on the newest filters, and starting with that age-old thumbnail sketch.
December 23, 5:09 PM
Custom Logo Design
Thank you for the article!
December 17, 8:21 PM
Louai Alasfahani
Although they are esthetically appealing, most will not work on multiple platforms such as embroidery, silkscreen, hot-foile, etc.
December 8, 4:22 PM
Anica Bazan
I love the trends featuring the rainbowed color schemes. I would love to see a featured theme posted on logos that reveal something in the negative space, perhaps shown only in black and white, like the "usa" network logo shows the "s" or the "arrow" in fedex. A fun eye treat for the eyes. Great work!
November 30, 9:37 PM
Very nice logos indeed!
November 15, 11:28 AM
Very nice logos !
November 10, 11:13 AM
Joshua Smith
This is the best grouping and analysis of logo trends anywhere. Thank you.
October 28, 6:37 PM
Awesome collection, I read everything. I find it interesting how reliant the logos are on color. I didn't see anything incredibly creative or economical though. Regardless, the trends were really interesting.
October 21, 8:41 PM
nice logos and very atractive but too arty deco, does not reflect the character of the logo, just a color game.
October 19, 8:42 PM
I love looking at this eye candy, thank you for researching and presenting them. But how many of these ideas will work in a B&W newspaper ad?
October 13, 11:49 AM
David Platt
I think it's ok that logos don't adhere to traditional conventions. However, most of these logos don't strike me on an emotional level nor are they particularly clever nor do they relate to the business they represent. I'm surprised that a site such as LogoLounge, with their stunning books, would display this group as successful logos.
October 13, 10:39 AM
With modern printing technologies, these logos are very easy to reproduce on nearly anything. Even screened process printing can produce fairly detailed, full color logos. A lot of you Bauhaus-types need to get over yourselves and realize that the world has evolved a thousand fold since then.
September 13, 2:24 PM
I'm glad that (some) people no longer think that a logo must be a simple B&W shape. Seriously, been sending that many faxes lately? These logos are adapting to the new business reality and exploring new ideas for logo design. Thumbs up. Except for the tendrils, yes. ;)
September 10, 8:01 AM
I agree with Angela. This is not the world that any of the Bauhaus or traditional "founders" of design lived in. Ideas and communication moves faster and design looks better across all media. What I see above is inspiring, and a lot of it is beautiful.
August 31, 1:05 PM
elena asseeva
No form, just tricks. Pity. Its not a design from Baukhaus point of view.
August 12, 2:32 AM
Fernando Lins
What's up with all those names? "Peepshow", "Parts", "Spores", and calling something that is only faceted or geometric, Cubist, is oh so wrong… Also, "Peepshow" and "Wallpaper" are the same concept with different types of textures. Seriously…
August 11, 12:26 AM
Elna Wessels
We've been following your trend reports for quite some time and enjoy the information. Keep up the good work. BrandBlocks.co.za team
August 5, 9:47 AM
In regard to the "color dependent" logo comments, who says that you're looking at the only version of the logo? When I design a logo, I create a color version, as well as a simplifoed grayscale and black & white version for 1 color print and copying. Don't assume that because you're looking at the most vibrant represetation of a logo, that it's the only version that the designer created.
August 1, 3:40 PM
Ed O'Hara
Thanks so much for doing so much to make our jobs easier!
July 29, 12:4 PM
I really think some designers commenting here need to open their eyes to the fast paced, digital driven world we live in. While it's true that timelessness is something to strive for, it's no longer true that printing in full color is prohibitive. In fact, with the high quality, inexpensive digital printing available, printing in 2 Pantone colors is often the more expensive route (however, i still recommend spec'ing them). We also need to keep in mind that not every logo is expected to last more than a few years, i.e. event logos, etc. I love seeing where we as designers are overlapping. We all imitate, borrow and are inspired by times we live in. That's true of all forms of art and as in every other genre, the cream will rise and be remembered.
July 29, 12:46 AM
Great collection. I've seen a lot of these around, so it's nice to have them all collected and captured. Though, I'd have to disagree with a couple of points. Calling the first set of logos 'Cubist' is a mistake. Cubism is about capturing a subject without the 2D contraints of time and perspective. Cubist images are about escaping the flatness of a surface and describing activity, motion and mood. I'd talk about those logos as paper craft or fauxrigami, not as cubist. Also, I don't agree with the idea of a logo having to somehow take on the essence of the organisation it represents. The purpose of a logo is not to signify, but to stand out in an environment full of visual noise - to distinguish that organisations brand from any other. A logo simply has to be unique. It doesn't really matter what the style is as long as it does not alienate your target audience - either with a style to which the audience has no frame of reference or illegible type. I love clever logo's, and that adds to their value, but that isn't necessary for a logo to be successful. Look at the Coca Cola logo, for example. It wasn't anything special when it was first designed - that style of text was born out of the trend at the time. But it serves now as a powerful identity, distinct from it's competition. While on the other hand, Pepsi's recent rebrand has made it less distinctive and now blends in with any other identity.
July 26, 10:15 AM
Jerry Henderson
I believe that people that think these logos are inspirational and awe-aspiring are "Desktop Publishers". These aren't logos, but I couldn't tell what they are either. As a Graphic Designer you're job is to communicate what a company is and what they stand for. none of these do that.
July 19, 8:17 PM
The 2010 trends shown here are not all that different from the past 2 years, in particular, categories like Wallpaper, Burst, Hexahedron. Upon a closer look, many of these would not work in black and white, and are way too complex. Many of these would work beautifully on the web, is print dead? My favorite is Stain, which feels remotely original, and I like the fact that it "seems" hand done and not out of the box.
July 11, 4:12 AM
The rainbow or multicolored logos are a big trend on the web. But for brick and mortar businesses that need printed literature tend to avoid too many colors for expense reasons. It's nice to see it used so well. Club Penguin Cheats
July 8, 9:10 PM
Logos are tricky stuff. I think there are two main problems with choosing a logo: doing something that is simple and something that hasn't been done. We're in the SEO industry and all the obvious motives have been used over and over again. It's hard to come up with something original and at the same time something that people will remember.
July 5, 11:47 PM
Damaris Alfonso
I would consider very few of those logos, but nice collection none the less.
July 4, 2:36 AM
Those are illustration not logos.
June 23, 7:39 AM
Very motivational, a great display. Of styles topped off with definitions. Thanks Smashing M.
June 5, 10:15 PM
Great Design, wrong implementation IMHO. Logo's are the center piece of Corporate ID and I Only see a FEW here with "Instant Recognition" qualities. 7 years from now these companies will need to re-brand if they keep going with trendy collages. Not knocking the art. Its all pretty damn fantastic, just the trendiness shortens the lifespan.
June 5, 5:04 AM
I enjoyed the commentary and looking over some of these logos - I agree with most of the comments on here that these logos would not stand up in black and white, many are sooo trendy that once the novelty of the new effect wears off, the company is going to be redesigning their logo. You can't beat the simplicity of Nike, Coke and many of the old classics. I hope that much of what we saw here, although fun to look at won't stand the test of time, but I am daily getting reminded that the consumer generation that is following me is a very "A D D" - they can't stand to look at anything that isn't about to explode at the seams - so kudos to any designer that successfully walks the line between a strong/bold logo that can stand the test of time but still speak to a growing population that wants constant motion and almost prefers to be confused.
June 4, 9:12 AM
Ngeun Sysengthong
I think that graphic designers are artists at heart and logos are works of art. As an artist and designer, I think it is great to think outside the square and embrace new ideas and diversity. A lot of the logos on this site are amazing, some work better than others, but all are works of art and are interesting and entertaining. Out with the old and in with the new I say. We live in an advanced and diverse world. Lets innovate, experiment and create for the betterment of our creative world.
May 27, 10:14 AM
I agree with Rana, then again, "the public" always needs some time to get used to new things... (who remembers the first time seeing a manga figure?) And, nice looking things will always be copied :D I'm responsible for doing just that; printing and copying nice looking things. So, I really adore vector arts! When it comes to printing on paper it's just still the best way to go. Most costumers don't know how to deal with a bitmap logo with millions of colours and shadings. The editors and machines might, but sadly most end-users do not... On the other hand in these fast-paced times, it would be great, to see more graphics where the colours and shapes match perfectly to the feel and purpose of the brand or company. Then a logo would look like there is a lot of thought or time in it and not just like "another nice graphic". - For me this is a qualitive summary of the great ideas of the past few years! Hopefully there's much more to come!
May 26, 7:00 PM
These are good but not so new if you are a daily walker of logopond, deviantart, or crowd-sourcing sites. But your effort is 100%.
May 26, 3:57 AM
Adam Gerthel
90% of them are not really what I would call logos. Graphical symbols maybe. For temporary use that is. Try reproducing them on t-shirts using screen print :)
May 26, 2:21 AM
Good and very much thnks for compilin n sharin this gud article. Truly Inspirational.
May 26, 1:06 AM
very inspirative! but what's different with 2009's trends? thanks.
May 25, 10:41 PM
Looks like the economy is picking up! Some logo re-designs coming soon for some of these clients for sure.
May 25, 5:05 PM
Marc Segal
Great article on logo design trends. The work we do at http://www.solavista.com verifies this to a large degree. What we see when we do logo design testing with consumers is that they often mimic the design trending at the time because what they've seen recently influence them. If many logos are green, they tend to resonate with green logos. Same hold for font type, iconography, size, etc. Interesting is that logo design test done later (after the fad) show a very diminished loss in the affinity for the design. So graphic designers be careful in following trends. What works today might hurt you (and your client) in the longer term.
May 25, 4:15 PM
Very nice logos! I will print these and use them for inspiration.
May 25, 3:13 PM
Just wondering whether the single graphic logo is still the way to go, or whether microtargetting with related visual identities might be an emerging and effective alternative. Have seen a bunch of campaigns that are less single-iconic-logo and more thematically linked (but varied). Just a thought.
May 23, 7:37 PM
Giles Macleay
Was it me or did someone miss out the origami logo style which seems to have swept in.
May 22, 12:55 PM
interesting.. and very informative to us
May 19, 8:47 PM
Diab Shetayh
I agree with Jeroen. Sure, all designs start with the black and white (Gray and white if you like to sketch it first). After that, what is left to set you apart from the rest of the crowd? Your stuck with two colors, shapes, icons, negative space tricks, etc. etc...I agree logos should be recognizable in color and gray scale and should always have their full capacity in vector artwork. I hear a lot of designers out there... I don't have that luxury of just being a designer. I am responsible for all aspects of marketing and brand recognition. So while designers get to crank out, 10 logos a day and hope one of them sticks, I have to crank out one logo that sticks for 10 years or reinvent and old logo without losing loyalty. What all that boils down to is... "Who gives a sh*t what we think as designers, its what consumers will do with the logo and how great of an impact will the client notice?" Can we build brand loyalty? Can we increase brand knowledge? Can we gain crossover market share? I am not here to put my dream logo on someone else's company just to be able to say "I did that". Don't live your logo dream through someone else's checkbook and whatever you do, don't be so harsh to judge our unknown colleagues around the world for their work. We run this world. Without us... it's all a blank canvas.
May 16, 2:52 AM
Jeroen Tel
What is it with all the designers blindly following the "timeless b&w logo" dogma? You are all just repeating what you were told to do in art school. Digital printing has advanced incredibly in the past 10 years, making it possible to print high quality colour on all kinds of surfaces and also inexpensive to test and refine how your logo prints out. B&W Helvetica/Bauhaus/Swiss style is great, but it's also the easy way out. Yeah, "you don't get fired for using Helvetica." But our generation of designers can't go on repeating the same formulas the generation before did, we need to embrace the new possibilities that we are given and find our very own ways of expression.
May 12, 4:36 AM
Paul Galbraith

A wonderful, intelligent collection, well done. With the sheer amount of brand marks created each year it's no wonder there are so many trends they can fall into, whether intentional or not. As long as the designer ensures the logo represents the business and not just follows a trend because it's current or looks nice, then the final result should work, regardless of the 'trend' it could be associated with.

Paul Galbraith's first ever blog post.. Are there too many Design Blogs?

May 10, 11:46 AM
Most of these examples were created for the glorification of the artist, not for the good of the company. Logo is not another word for small artwork.
May 7, 4:21 PM
Great, especially b/c not only collected but thouroughly reflected. And, not usual, with having a look on logos for non-US markets too.
May 6, 8:47 AM
Sam Pierce
Logo Design is your business recognition and a company logo should must be creative and uniquely identified among others and i must say the logo's you shared on this blog are really awesome.
May 6, 6:42 AM
wow.. nice collection!!
May 6, 1:35 AM
Diana Mendoza
Yes they look fancy with different colors and decorations, but where is the simplicity? These logos are way overdone.
May 5, 3:44 PM
Good job. I dont see anything bad if logo dependet on color. Why not? Some logos nobody will ever see in bw. I agree that logos like Nike or Apple are just grate, they look perfect everyware, and they where designed for any surface, color and so on. But what if logo is used just on a website and there is no need to have this flexability or even no need to memorize it! As far is logo doing it job its a good logo, and its job not always be printable or be very memorizeble.
May 5, 1:38 PM
How are these colourful logos going to work in black and white? They won't work. Most of these aforementioned logos are post-basic-design implementations (the things you do to a logo after it has been designed/approved etc.)
May 5, 5:33 AM
Luke Sequeira
Interesting post.. Many of these logos are eye candy but they lack simplicity. When it comes to brands, less noise is more memories.. :)
May 5, 5:26 AM
All pretty but won't translate to all kind of media. Mostly are style effects. Logo's are meant for life not only a trend.
May 3, 4:50 PM
alan moore
The thing about most of them is that they are flashy. not well designed i dont think (no offence to those who made them). if they were creative and well thought out they would be better. but most of them would not do good in black and white.
April 30, 3:14 PM
Derrick Mitchell
There are a lot of great points in the comments above and I agree that a strong logo should be simplistic. It's difficult to wrap an entire entity into a simple mark, but the ability to effectively do so shows a designer's skills. I'm reminded of what it was like when Flash first came out- websites were suddenly flooded with animations just because they could be. In the same way, with the ever-increasing production methods and tools available for designers it's easy to stray from the simplistic mindset and overdo things. I think there's a great balance represented in the logos above: those that would translate well across multiple mediums, and those that push the boundaries and inspire me to rethink what I know about logo design. Well done!
April 30, 9:59 AM
Johan Debit
Most of these logos are not efficient identities but only a compilation of style effects. I'm quite disappointed to see that basic notions of a good logo are totally lost here. Where is the work on letters, the researches and details about a unique type ? Where are the simple, timeless, monochrome logos ? Some designers tend to believe that the whole branding a company have to be contained in the logotype. What an error. Thinking simple is much more difficult than drawing fireworks logos...
April 27, 4:12 AM
Yael Miller
There is decidedly less emphasis on iconography and shape, and more emphasis on effect. As others pointed out, they are highly color-driven. This isn't a bad thing necessarily, since today's world is very RGB, as Bill puts it. That said, Cubist, Spore, Pixel, Shift, Hexahedron and Peep Show are related trend sets. It's nice to see that Box-Up is a noticeable trend since this is really a turn back to the traditional logo lock-up. I think Stains and Wallpaper are perhaps the most interesting trends here. Ghost is very nice (possibly inspired by the very visible New School and Tate re-brands in recent years.)
April 25, 6:58 PM
Great compilation. Loved almost all of them.
April 24, 2:33 PM
Derek Kimball
It's hard to imagine some of these designs looking good in certain situations. For example I'm curious how the tendril logos would look good printed on a t-shirt or at lower resolution. It's also hard to see how some of these designs would transfer to black and white. Regardless, there are some nice logos here. Thanks for the post.
April 23, 4:37 PM
great post.
April 23, 9:49 AM
Really fantastic Post. Logos are super! Great Inspiration! THX!
April 22, 5:57 AM
Zoom Bali
Tendrils, Dust, and Peepshow are very interesting and unique for co-branding identity.
April 21, 9:43 PM
Hopefully most of these logos are only for the web. I'm trying to imagine companies trying to use them for any type of promotional item and don't see them translating. They are pretty though.
April 21, 9:27 PM
Tanya Gagnon
Great inspiration, thanks for compiling this list. Great trends to keep in mind while designing a logo that will stand the test of time and yet still current.
April 21, 12:16 PM
As fantastic and professional as they look, and as a newbie designer, aren't we told that a timeless logo is more important than a trend? Although I do like the look of thsoe wallpaper logos! :)
April 21, 10:27 AM
Hopefully most of these logos are only for the web. I'm trying to imagine companies trying to use them for any type of promotional item and don't see them translating. They are pretty though.
April 21, 8:24 AM
Lisa Smith Youngdahl Graphic Design
Colorful, attractive, but the majority of these don't work as logos. A logo should be able to perform consistently in a variety of media. Look at the great logos of Paul Rand, Saul Bass, Ivan Chermayeff - strong, simple, and still classic and well designed.
April 21, 8:19 AM
I love the cubist design.
April 21, 5:11 AM
Luma Creative
It's always fascinating and inspiring to see the trends on other people's logos. Particularly like the return of the use of colours - it's certainly optimistic - but agree should work in BW pure and simple. Having just gone through the very difficult process of designing our own logo (which is way harder than doing it for a client!) - very glad to see the colours, the circles and the movement are up there in the trends. www.lumacreative.co.uk
April 20, 11:51 AM
Well the logos look nice and style copying is inevitable. But as many said before me, if you take away the gradients and multiple colors (always use pantone, you never know when you will need screenprinting for present materials etc.) or you have to make them B&W (stamp)they lose everything, at least the idea should remain.
April 20, 11:00 AM
Hmm... Maybe that's my subjective point but these trends look somewhat artificial. And some are more like pieces of graphic art than logos. Yet, what I can say for sure is that I see "shift" stuff more and more often online. Though, to my mind, logo can hardly have a trend, since it has to be made to last for years, not within the current trend. Otherwise, it simply makes no sence. Yet, I have to admit some old good and famous logos did undergo some cosmetic surgery of the trendmania recently. Some for good, some for bad.
April 20, 7:57 AM
Alexis Mora
Fantsticos logos!!!
April 19, 9:29 PM
As always fantastic collection. Very inspiring. Shared it on Twitter and Facebook. There is a designer on stocklogos.com called look-look who specialized in the Wallpaper style. Here some examples: http://creativebits.org/inspiration/fantastic_world_looklook
April 19, 9:25 PM
Those logos are fresh and future inspiring. I'm glad that values are ever changing towards new forms and standards. This list shows examples of free and daring moves that most designers are unwilling to make and most clients are afraid to except. I love it, and i wish you to love it too.
April 19, 6:54 PM
Mark Harmon
I'm not a professional graphic designer, I'm an illustrator. But, I have done some logos for some small companies. and I agree with Joe and Alvalyn. It's a good thing that trends and just fading fads. The simple, bold, effective in color or black/white logo will never be replaced. It seems that maybe most of these logos were for WEB companies, so color is more prevalent and needed. But, there's no reason to think "This will never see print, so I can make it as crazy as I want." I'm glad that I'm seeing less of the "Tendril" nonsense that was running ramped for a while there. Anyways, I'm starting to ramble, so I'll shut up now.
April 19, 3:57 PM
Alvalyn Lundgren
Complexity and/or visual clutter seem to be trending in most of these. The idea of a logo as a classic bold, simple, and memorable shape has been subverted by decoration.
April 19, 2:19 PM
Well, the logos seem OK. Most of the logos I see here are too dependent on color. Take the color away and they're not as exciting. The SHIFT trend is almost migraine-worthy. I guess pain is one of many ways to grab your viewers attention, but I myself won't retain anything from it. One last noteworthy topic: the type face for this blog is too painful to read. There is obviously a lot of work being put into writing these articles. I demand typographic justice! Thanks for the insight :)
April 19, 1:27 PM