Before

After

Mayflower moves forward

Mayflower has left its old boxy (sorry) identity behind in favor of a much brighter, forward–moving identity.

All this summer, Mayflower has been promoting its new look on television ads and on Facebook using of a custom–made, 700–pound marionette that takes six professional puppeteers to handle. Trouble is, the puppet is so creepily fascinating that one tends to completely miss that there is also a giant moving truck emblazoned with the new identity moving slowly behind her.

mayflower.com

youtube.com