Wembley Gets A New Look

Wembley Stadium is now just Wembley and with a new logo to complete the transformation. Arguably one of the most recognized sports venues in the world, this stadium owned by the FA Group makes the official shift to a one word moniker much like Prince or Madonna. Leaves us to wonder when Eiffel will drop the whole Tower baggage it's been lugging around for better than a century.

The new mark created by Bulletproof reflects a dynamic update to the former identity adopted in 2002. Playing off of unique upper profile of the stadium. the solution in full glory depicts the excitement of a nighttime event with a nimbus of light spilling out of the top of Wembley. The complete press release for this project outlines the history of the Stadiums visual identity and also depicts a much more simplified vector edged version of the logo.

wembleystadium.com