Yellow Pages Group (Canada) has presented a new logo and ad campaign that includes a streamlined set of the famous trademarked fingers and a lot more yellow. Missing, though, is the image of the open book below the fingers as the company tries to downplay the “pages” part of Yellow Pages.

The fingers are now perched on a three-dimensional button, suggesting the company’s role in digital media (the company calls the button a “pebble”). The identity’s yellow is now much purer; gone is the gold of old, but the mark is clearly recognizable as representative of Yellow Pages.

Have you seen a noteworthy new or redesigned logo or identity? Been amused, edified or otherwise affected by developments in the larger world of logo design? Please share news with the international LogoLounge.com community by emailing cathy@logolounge.com.