Zeus Jones, over the past two years, has created four new collections for Thymes, creating a graphical brand presence that really stands out in the category of gift products.
After completing a full audit of the gift category, Zeus Jones designers discovered that it could be split into two groups: brands that stressed efficacy but failed to effectively use design, and brands that were pretty, but not very effective. Thymes, they believed, was a quality product that was also beautiful, and so set out to show just that in the new lines.
The designs nicely build upon the Thymes brand, which has long been known for its constant renewal and strong identity.
www.zeusjones.com
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