For Oklahoma City University’s new logo, Pentagram’s Austin office brightened the star motif from the previous mark.
Broadway Books
A new logo for Broadway Books, the paperback division of Crown Publishers, will appear for the first time on Tom Reiss’s The Black Count, 2013’s Pulitzer Prize-winner.
Philosophy + Graphics = Philographics
Genís Carreras, the young graphic designer known for introducing the world to “Philographics” two years ago, has expanded upon the series and is Kickstarting a book of them.
Winsor & Newton Refreshes Its Logo
Design agency Pearlfisher has completed a redesign of the Winsor & Newton logo, for so long presented in an arch format.
A 21st Century Fox
News Corporation’s new business entity, 21st Century Fox, revealed its corporate logo this past week, designed by Pentagram.
Adobe Creative Cloud
Adobe’s Creative Suite will become Adobe Creative Cloud as soon as June, with a new logo. All applications will take on the CC title.
TaskRabbit Hops Up
The online platform TaskRabbit, through which people can call upon odd-job doers to get various small jobs done, has refined its look. The “old rabbit” had some readability issues at small sizes so the new logo has been simplified and given a more cohesive shape.
Little Debbie's Tiny Makeover
McKee Foods made some minor tweaks to its Little Debbie Snacks logo and asked its Facebook fans to distinguish between the old and the new. The changes are so minute it became an online game to find the differences.
Entrepreneur Picks 20 Logos
Entrepreneur magazine recently selected 20 logo designs from recent years to illustrate what it describes as “brilliant brand logos.” The group of identities—some of which are famous, some lesser known—offer a refresher as well as inspiration.
P&G and the Moon
One of the world’s oldest logos, the Procter & Gamble stamp of a man in the moon was in use up until 1991, when it was replaced by the omnipresent blue P&G lettermark. Now the identity has been given more depth with a corporate logo by Landor Associates that places the lettermark in a blue circle reminiscent of the original.








