Recent Articles

Siegel+Gale Develops Curvature

Siegel+Gale helped its client, now called Curvature, develop its new name and brand identity.
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Airbnb Launches Bélo … and Snickering

The short-term home rental company Airbnb has a new logo, created by the London consultancy Design Studio, that has people reverting to their seventh-grade selves.
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To the Left

The design consultancy Mark has created a new identity for LeftCoast meant, in all ways, to “emphasize leftness,” according to Mark creative director Mark Lester.
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Lippincott Brands New Tech Company

Applied Materials, Inc. and Tokyo Electron Limited have merged to form Eteris, a new company that will focus on “creating and enabling technology innovations that improve the way people live.”
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Apple’s Tries Event Brand Variant

Just as rival Google has done for many years, Apple introduced a modified logo to support the San Francisco Pride parade earlier this month.
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Big XII Conference Unrolls New Identity

After two years of development, the Big XII Conference is splashing out its new identity, just in time for the new school year this fall.
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Walmart Promotes Female-Owned Businesses

Walmart, together with Women’s Business Enterprise National Council and WEConnect International, have created a symbol that will be set on all products created by women-owned businesses.
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An Illustrated Identity

The brand consultancy Colourful has created an illustration-based awareness campaign and identity for the conservation group People’s Trust for Endangered Species.
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Cooper Hewitt’s Decidedly Unusual Identity Tack

When Cooper Hewitt introduced its new identity a couple weeks ago, it made an unorthodox offer: anyone could download and use its new typefaces and source files.
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Venture Capital Open Possibilities Rebrand

Venture capital firm First Round has a much-needed new identity, thanks to Pentagram.
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