Recent Articles

Oakland Reaches Out

Often overshadowed by neighboring San Francisco, the city of Oakland, Calif., has created a new logo and marketing campaign aimed at erasing its image as a gritty has-been.
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Touché!

Although no credits are given, some sharp-witted designers associated with the gaming site Bwin have “Americanized” European World Cup Soccer team logos in a painfully apt way.
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Canadian Cattlemen Continue With Rebrand

The Canadian Cattlemen’s Association, which works on behalf of 68,500 beef farms and feedlots, has shared its new identity through a new website and logo.
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College Spurns New Logo

An athletics administrator designed Stephen F. Austin State University’s logo in about 10 minutes, for free, some 22 years ago.
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Dark Knight Turns 75

DC Entertainment is celebrating Batman’s 75th birthday with a new logo.
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Retail Federation Bags Old Logo

The New York-based agency Rain has designed a new identity for the 103-year-old National Retail Federation.
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Pentagram on Branding Late-night TV

Emily Oberman, who has a 20-year history in television design, shares how the new Tonight Show logo was developed with the involvement of host Jimmy Fallon.
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Rebranding an Ancient Land

The Israel Government Tourist Office has released a new logo, created to portray Israel as a modern and energetic society, not just a land from the past.
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National Park Service’s New View

The National Park Service is getting its 2016 centennial celebration started early with a new logo created by Grey New York.
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A New Life For an Old Logo?

The decision by the City of Cape Town to replace its old logo with a new design has not been universally popular.

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