Design agency Pearlfisher has completed a redesign of the Winsor & Newton logo, for so long presented in an arch format.
News Corporation’s new business entity, 21st Century Fox, revealed its corporate logo this past week, designed by Pentagram.
Adobe’s Creative Suite will become Adobe Creative Cloud as soon as June, with a new logo. All applications will take on the CC title.
The online platform TaskRabbit, through which people can call upon odd-job doers to get various small jobs done, has refined its look. The “old rabbit” had some readability issues at small sizes so the new logo has been simplified and given a more cohesive shape.
McKee Foods made some minor tweaks to its Little Debbie Snacks logo and asked its Facebook fans to distinguish between the old and the new. The changes are so minute it became an online game to find the differences.
Entrepreneur magazine recently selected 20 logo designs from recent years to illustrate what it describes as “brilliant brand logos.” The group of identities—some of which are famous, some lesser known—offer a refresher as well as inspiration.
One of the world’s oldest logos, the Procter & Gamble stamp of a man in the moon was in use up until 1991, when it was replaced by the omnipresent blue P&G lettermark. Now the identity has been given more depth with a corporate logo by Landor Associates that places the lettermark in a blue circle reminiscent of the original.
With Photos of You, launched by Instagram, members can tag people, things, and brands in the photos they upload. Along with the new app comes a redesign of the Instagram logotype, developed with designer Mackey Saturday.
Apple has released the logo for its upcoming Worldwide Developers Conference (WWDC) in San Francisco in June, and there is speculation that the logo could hint at another reveal—of the iPhone 5S—at the conference itself.