Recent Articles

Southwest Smartens Up

In its very beginnings, Southwest Airlines’ logo was a heart placed atop a set of pilot’s wings, which tagged, in a sweet way, its home airport, Dallas Love Field.
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The Big Red M

According to Art. Lebedev Studio, only one thing has remained constant when it comes to the Moscow Metro logo: a red letter M.
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A Leap Into the Future

Maria Grønlund, a designer from Lystrup, Denmark, is known for her bright, energetic work, and her identity design for Ignitec is a great example.
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What’s Not There

There’s about nothing as delightful than negative space.
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Abercrombie & Ditch

Teens are tipping a top retailer off the top of the merch pile by rejecting Abercrombie & Fitch clothing, especially anything that carries the company’s logo.
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When Candy Goes Corporate

It’s been a few days since The Hershey Company issued its new logo, and reactions have been curious.
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Global Thinking for a Global Identity

Minelli Inc. created a new ID for Pact that built on the meaning of the word “pact”—promise—as well as on phenomena of color and mosaic, both of which occur worldwide and are well understood nearly everywhere.
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Best Global Green Brands 2014

Interbrand and Deloitte have issued the Best Global Green Brands report for 2014.
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Identity Through Sound

When KW43 Brand Design began the redesign of the identity for Orchestre Symphonique Genevois, its designers did not know that their work would turn the Swiss orchestra’s audience into musicians.
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Featured Designer: Jared Jacob

Check out our interview with LogoLounge member Jared Jacob.
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