Recent Articles

Designing Logos

Designing Logos
A favorite professor of mine at Syracuse, M. Peter Piening, was a man many years my senior. He once told me that when he was stuck in the process of designing, he would go to the Sears catalog, close his eyes, open the book, and place his finger on the opened page. He would then open his eyes and see the closest thing to where he was pointing.
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Design Disasters


Design Disasters
I am interested in failure because that is the moment of learning - the moment of jeopardy that is both interesting and enlightening. The fundamental means of teach a course in structural engineering is to show the moment when a piece of wood breaks, when a piece of steel bends, when a piece of stone or concrete collapses. You learn by watching something fail to work.
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Color as Logo

Color as Logo
by Peter Windett

Peter Windett has just formed a new company, LRW Design, London, with long-time friends, Ian Logan and Julian Roberts. The design partners are focused on branding food, fragrances and drinks. You may view their work at www.lrwdesign.com.

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The Secret Life of Symbols

The Secret Life of Symbols
by Maggie Macnab

Humans have often been called the symbolizing animal. We use words, number, shape, and other deduced imagery to give context to the intangible. This is how we transport and anchor the imagination: Symbols can be both the exponential leap-point and the connection between the dots. They literally allow us to make sense with our senses-by enhancing visual communication with immediate archetypes that inform our cognitive process. How we sense tells us how to respond or, in the current flood of information, if indeed there is reason to respond at all.

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Brand Discipline Redux: Beyond Brand Identity

Brand Discipline Redux: Beyond Brand Identity

By Rob Camper

It's clearly time to delve much deeper into the components of branding. Why?

Because designers need to:
1) Understand what makes up true brand discipline consulting so that we know whether or not to lay claim to it; and
2) at least be on the same page with each other concerning our terminology so that we don't communicate poorly with those who need it most-the organization and business leaders who should be hiring us.

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Podere Belvedere

Podere Belvedere

Alessandro Esteri and his five partners/associates in hand made group-with a multi-disciplinary firm with offices in Florence, Milan, Paris, New York and Bologna-believe in the thorough integration of design and life. Their projects are selected on their capacity to make life better for others through photography, web design, architecture, and furniture, industrial and graphic design.

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Giving Design the Royal Treatment

Giving Design the Royal Treatment

By Thomas Vasquez

I've always held to the belief that the practice of creating compelling graphic design occurs not by employing the principles of a democracy, but rather, that of a monarchy. Decisions should be made and designs executed on the basis of a strong strategic and conceptual point of view. To attempt to do this by popular vote or by committee would only result in mediocre work. This belief was confirmed recently after I created a CD package and advertising campaign for the BMG/ RCA release “ELVIS: 2nd To None.” Intended as a “re-envisioning” of Elvis Presley's image, the design sparked a worldwide controversy that even propelled the older, more conservative fanbase to submit its own designs in protest.

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Felix Sockwell

I had a far-out dream the other day: What if New York hosted the Olympic Games in 2012? As I looked out my window, I imagined the throngs of skyward gazing morons, looking for a map, stadium, or nearby hot dog stand. What if it actually did happen? And how would the city embrace and adapt the design?

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Reality Branding

Reality Branding
Addressing Real Concerns and Real Needs
By Nancy Bernard, excerpted from “Citizen Designer,”
to be released by Allworth Press, late spring 2003.
Let's run a quick, “outside” analysis of graphic design.
What do we actually do? How important are the things
we make? How much influence can we hope to exert?
And what are our real responsibilities?

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Keeping Promises


An excerpt from the upcoming book Design Issues by DK Holland
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