This week, MTV's logo has finally caught up with its programming: No more "music television."
For the first time in its 29-year history, MTV has tweaked its iconic logo, first designed by Manhattan Design in 1981. As the channel has moved further and further away from music videos and into traditional episodic programming, the original ties to music on television are lost on today's viewers, MTV management says.
The original design has served well-endlessly adaptable as a container (for goldfish, for instance), surface (for blood to drip down), and object (ice chunk or animal). In its new iteration, it follows a trend set by many other recent identities, including the London Olympics: The logo is used as a window through which to view photos, art, color and more.
For more on the design of the original MTV logo, see www.frankolinsky.com.
latimesblogs.latimes.com
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well i suppose its appropriate.
im glad they didnt completely revamp the logo as the old one was so iconic and we all grew up with it. but i kind of like it!!!!
Dizon · February 10, 12:55 AM
AOL, now MTV - interesting how there is a trend of masking images inside an icon to further inject emotion into the identity. Not sure how I feel about it. Anyone else?
Adam · February 10, 8:23 PM
I suppose this revamp will serve well to convey different messages as with choosing photographs, colours etc... In a way it becomes a vessel and more adaptable, thus more trendy and up-to-date and changing with the times. For me I personally think the brand will not be as strong, simply squinting your eyes at both of these logos and it's an easy choice for which is strong for recognition.
Rob · February 11, 8:49 AM
They should've just changed Music to Moronic.
Lina · February 15, 4:36 PM
AOL just called, they want their logo back.
Michael · February 17, 1:29 AM
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