In a bewildering rebranding move, Comcast is renaming its cable, digital voice and internet services Xfinity.

Comcast CEO Brian Roberts told investors, "We basically are creating two Comcasts."

The real reason behind the move is up for speculation. Some believe that managers are trying to move a bit further away from the Comcast name, which is still hauling around some customer dissatisfaction baggage. Others believe that Comcast, as a brand name, is just not perceived as "big" or grown-up enough to sit at the big table with Verizon and AT&T, despite the fact that it just swallowed NBC whole.

For those of you keeping score, Comcast now equals Xfinity. Verizon's same services are FiOS; and AT&T's are U-verse. Stay tuned.

www.philly.com

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