From 2011 forward, the Super Bowl will have its own corporate logo, which will live on from year to year, and an event-specific logo, a modified version of the corporate mark that is specific to each year's event number and location.

Apparently, the NFL wanted to create a more consistent image-albeit cold, phallic and slightly Battlestar-like one-as well as to forego the annual review process wherein various professional design firms had a shot at the goal. The design firm Attik will hold the honor of having created the last logo of that ilk for the 2010 event.

Playoff trophies and logos will also be affected by the changes. The NFL didn't present the new logo to North Texas officials until last week and sought no input from the host city. Within one hour of the design's release, bloggers and web sites were already rife with commentary.

sports.espn.go.com

(See a complete history of Super Bowl logos at www.sportslogos.net.)

Update: Landor is credited with creating new Super Bowl logo. www.landor.com

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