Your connection to the center of global business

New York, NY, October 5, 2000 -- Landor Associates' new corporate identity for the New York Stock Exchange spotlights the venerable exchange's bold, technology-enable vision of the future.

As the world's leading equities market, the New York Stock Exchange serves investors and issuers throughout the world.

Change, competition, growth and globalization are the powerful key words that define today's capital market. They inspire invention and enterprise-with the customer positioned as the ultimate beneficiary. Network NYSE brings the Exchange closer to their customers ... and their customers closer to the market. That's important because today's customers want more and expect more from the Exchange.

Network NYSE is an integrated, global, and diverse platform of order execution services and market information products. Designed with the customer in mind, Network NYSE is built on a foundation of the most sophisticated communications and computing technology-creating the world's most reliable market infrastructure.

Landor Associates is the world's preeminent branding consultancy, with full-service offices in the Americas, Europe and Asia. For over 50 years Landor has helped such clients as Lucent Technologies, FedEx and SGI create new identities and solve a wide range of branding issues. Landor's experience includes extensive work in corporate identity, naming, interactive branding, packaging design and branded environments.

Landor is part of the Young & Rubicam Group which has 340 offices in 73 countries around the world. Young & Rubicam is a member of the WPP Group, the world's largest marketing services group

Britt E. Dionne
Landor Associates
Manager, Communications
Telephone: (415) 365 -869
britt_dionne@sfo.landor.com

Kira Storch
Cohn & Wolfe
Account Executive
Telephone: (415) 477-4546
kira_storch@sfo.cohnwolfe.com