Apple vs. Chinese Food Company Logo

Apple's Chinese lawyers contend that the logo for Sichuan Fangguo Food Co., Ltd., a Sichuan-based company that produces noodles and flour, uses conceptual elements taken from the Apple logo. They have accused the company of trademark infringement.

gochengdoo.com

21 Comments
Adam Haase
With all this talk r.e. Apple and supposed logo controversies, the notion that Apple has a monopoly on the shape of its logos being so called "implemented," reeks of Apple's big headedness.
October 28, 6:48 AM
Edac2
There are 619 logos (as of 1/17/12) that come up when you search for "Apple" on LogoLounge. A lot of them look a lot more like the Apple logo than the logo for Sichuan Fangguo Food Co., Ltd. I wonder how many of these companies will be getting letters from Apple's lawyers.
January 17, 7:21 PM
Mrli
ridiculous
November 1, 3:54 AM
MrSunnyZ
Apple is definitely becoming ridiculous. I actually think the Fangguo logo does reflect some smart ideas, other than a rip off. Fangguo in Chinese = Fang (square) + Guo (fruit). The logo is a stylized Chinese character Fang (?) and a stylized Guo (fruit, not necessarily an apple, could be orange or many other kinds). And hence the quarterly cut off - without it, it would be round, not square. I read another article saying Apple was asking them to remove the leaf, WTF!? This is simply bullying.
October 16, 4:18 AM
Bryan Jordahl
Umm... it's a frickin' apple. Once again, the risk of having a simple, iconic mark is that you can't own basic concepts, e.g. a frickin' leaf, or a circle, or a square, or anything like that. They look nothing alike and besides, the alleged infringers have a hideous mark anyways. The LG logo itself looks like a korean glyph. Stop suing people or I'll sue you!
October 11, 5:32 PM
erick hilmansyah
maybe this is what happen when LG logo and Apple had a child. but suing this one would be a several steps to far, Apple.
October 11, 10:31 AM
Adam Rotmil
Stores in China have been duplicating entire Apple stores, far beyond a logo, which forces the legal department to take some kind of action. There are cognitive similarities between these marks. I am not sure about vertical integration issues, since Apple, Inc. does not sell food products. As for LG, the allegedly infringing party could be sued by both. Probably the most effective test is a statistical sampling survey, such as was used in the case of "vitamin water" to show that consumers do associate those generic words with a specific brand. The same method can be used to trademark the general shape of a cookie.
September 28, 3:58 AM
A.Crush
In other news, Apple's laywers worldwide have annouced they are suing orchard owners for growing objects that infringe on Apple's logo, juice manufactuers for using images of the objects on their products, and grocery stores for engaging in the commercial sale of the objects.
September 26, 3:16 PM
Adam
Really Apple? I love you to death for what you have done for my design work, but come on! Get your head out of your butt!!
September 22, 2:41 PM
Ewerton Campos
It would make more sense if the LG proceses Fangguo Sichuan Food... :-P
September 21, 3:49 PM
Damaris A.
Seriously, Apple? You're getting ridiculous.
September 21, 2:56 PM
jeff Halmos
How the hell are the Chinese going to be the next great empire (again) with branding standards like this? And they want to be our latex salesman. I don't think so!
September 19, 3:16 PM
Like LG
September 19, 5:53 AM
andrei
BFD!
September 19, 4:51 AM
Michelle
What? Is this based on the the leaf? (-:
September 19, 12:18 AM
syd
LG first, quartered Orange second, hand grenade third. Apple doesn't even get a look in.
September 18, 11:58 PM
kerry
ditto. LG logo came to mind first.
September 18, 10:19 PM
Scott
Came here to write what the others did. My first subconscious reaction was the LG logo, not Apple's.
September 18, 7:12 PM
Fadil
yes, agree with Vince. This logo reminds me of LG's.
September 18, 11:18 AM
Vince
It's more reminiscent of LG's brand mark than Apple.
September 16, 1:55 PM
This makes me angry
September 16, 1:16 PM

 

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