A Fresh Identity for Oxfam



Wolff Olins led the rebranding for Oxfam, the international charity founded seventy years ago to fight global poverty. The new identity will unify the confederation's more than fifteen organizations around the world with a new all-cap logo font and a fresh color palette.

designweek.co.uk

2 Comments
Jamie Homer
I'm not sure about the treatment of the rest of banner (imagery style and shading of the word hope). The ident itself is quite nice, but perhaps sits in with other charities a bit too comfortably rather than standing out from them. I do really enjoy the 'o' and the 'x' looking like a happy person with their arms held up in the air!
September 11, 2:32 PM
It's nice, but I still prefer the previous one, it looks more friendly.
September 11, 1:35 AM

 

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