What's a Logo Worth?

This article looks at a list of well-known logos and what their designers were paid to create them.

designtaxi.com

3 Comments
Cyrus
Well, the picture seems to be interesting but I didn't find the title that appropriate !
September 4, 2:52 AM
Jeff Halmos
I commented on this article on the site a week or so ago and I'll say it again here: the article is poorly labelled/titled in that it's comparing apples and orchards. Some logos cost what they list, like NeXT, but other costs are for complete re-brands.
August 26, 12:21 AM
Very interesting how salesmanship comes into play when trying to make a living as a designer. It's also mind boggling how much some of these logos sold for.....this industry is truly wide open when it comes to pricing.
August 24, 7:30 AM