Hand-Drawn Type Makes Its Way to McDonalds

Sketches





DDB Chicago hired advertising alum Jeff Rogers to create hand-drawn imagery for the new McDonalds Spicy Chicken McBites campaign, in print, online, and on TV. For the TV spot, he painted the final mural based on his doodle-driven typography while being filmed using time-lapse photography.

imprint.printmag.com

3 Comments
Jerron
No matter what look or marketing McDonalds tries, it will always be a clown, awful food and depressing service.
August 20, 11:21 AM
Zeke
Oh no! If McDonalds is using hand drawn art, it has now officially jumped the shark.
August 16, 9:45 AM
Hand-drawn stuff is always the best.
August 15, 12:56 PM

 

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