Microsoft Reimagined

New Microsoft Logo Reimagined





During a recent three-day design challenge, a young designer named Andrew Kim produced an imaginary new brand presence for Microsoft. He proposed an icon he calls "the slate," a slanted parallelogram that takes the company's window logo in a more virtual direction—since windows in cityscapes never appear head-on from the sidewalk. At the same time, the shape becomes more abstract than its predecessors to fit different product lines and applications.

fastcodesign.com

6 Comments
RP2504
It reminds me to Sony Pictures.
January 21, 12:55 PM
kurt
sry - i dont like "Microsoft Reimagined". i do not think that it makes it better. metro is a well thought-through design and a very well rounded visual system.
July 19, 7:03 PM
kn
A simple and beautiful design that unfortunately would never work in the real world given the product culture surrounding this particular brand, and the end user. I think it's a little too "edgy"... figuratively and literally. Nonetheless, a wonderful study and execution of what's possible.
July 17, 4:58 PM
Ryan
Better? Any design decisions that minimize Microsoft's penchant for clutter can't hurt, but does that make them interesting or effective? In this case, I don't think so. This is on par with Arnell Group's less than evocative efforts on behalf of Pepsi.
July 13, 11:58 PM
Robert
I think there could have been a much bigger improvement than going and tweaking a little bit of the Dodge branding.
July 11, 10:47 AM
This is just brilliant. I love the concept and the look of it. The way it can be carried forward into other product segments is simple, minimalistic, yet corporate. Way to go Andrew!
July 10, 3:46 PM

 

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