Kellogg's Great Day

In a brand refresh, Kellogg's put forth an updated version of its classic script logo, along with the new tagline "Let's Make Today Great." The color has been brightened and new visuals tie in to the coming Olympic Games as well as optimistic day-to-day scenes. Interbrand worked with Kellogg Co. on the project signature and creative agency Leo Burnett and digital agency VML helped to create the new brand strategy and identity system, which include a refurbished website.

brandchannel.com | cspnet.com

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