2012 Logo Trends

We'll start this trends report—LogoLounge's 10th annual missive—with an admonishment that is repeated each year: If you're searching for how-to information, please stop reading now.

In addition, if you anticipate your reaction to reviewing these trends is to dismiss every one of them as yesterday's news, you also may as well walk away right now.

There's plenty to be learned here, but you need to be looking for the right thing. After a decade of studying logos from around the world—32,000 alone for this report—I can say with absolute confidence that the true benefit of studying logo design trends is that they invariably identify trajectories. Once you can see the path a trend starts to take, once you can see its arc and velocity, it's very possible for you to know where to take it next. You get to steer. You can find your own forward direction.

How To Identify a Trend

As I review logos that are entered onto the LogoLounge site, three distinct categories start to emerge. The first and largest category is replete with trends that already have reached saturation. They may be well-rendered and serve their clients very well. Any would have been excellent candidates for trend reports in past years, but they just don't move our field forward.

Leaders in the "done to death" category for this year include designs that include birds, dinosaurs, monsters, people as trees, transparent flip books (actually, flipping or stacked see-through pages of any kind), transparent lotus blossoms, fruit, and X's (this final tribe where two crossed arrows or lines have words or icons in each of the four quadrants is so overdone that designers themselves have begun to parody it).

Another category is on the opposite side of the universe. Here, you might see two and maybe three logos that indicate a brewing trend with promise. But there's no critical mass here yet, and certainly no guarantees that these will eventually grow into something bigger.

Some Examples From This Year's Study

Twixt These contain odd little interlinks between points that suggest connectivity.

Angle bombs These contain highly angled geometric shapes, oftentimes triangles, and are usually chaotic and without symmetry, like an explosion of sharp pieces from a central explosion.

Leaf amalgams Leaves used to build cars, people, other leaves, whatever.

Copy These designs use minute words as a graphic component, but the words could never be read. It is texture, not text.

Penumbra Think of a halo of layered and colored light circles that are not quite centered on each other.

Monoliths Squares or rectangles that are in perspective and that appear to be drifting.

The third category reveals the solid trends for the year. Within these groups, ten to twelve logos will emerge as either completely new in direction or as having successfully grown out of a previously existing trend. A dozen logos may seem like a small sampling, but time has proven this method works with uncanny accuracy. These pioneers set the course for what is to come.

An interesting fact about these emergent directions: They come from anywhere and everywhere. When we started this report, it wasn't too hard to spot a Minneapolis "look," to name one example. Good samples might be emerging from that city, or there could be imitators doing the same basic look elsewhere. That is not the truth anymore: The internet's global visual community can cause the very same idea to pop up in very different places simultaneously, quite unrelated to each other.

Other Design Drivers

What is it?
There has begun to be a real sense of confusion about the cognizant differences between logos, favicons, app buttons, and icons. For instance, if you show most consumers the Google favicon, they will identify it as Google's logo. This is not technically correct, but emotionally it certainly seems to be.

Even designers are letting that line blur. More than ever before, we create families of icons and symbols for use on electronic devices. More and more, we must design to fit the shape of a logo/icon/favicon into a tiny, round-cornered square. Detail is necessarily lost. Function is completely driving form.

Return of the classics
Monograms are coming back. Initials are being reworked and recombined. Some are classic, some are contemporary.

A clearer choice
There is so much use of transparency in logo design today that color choices, by necessity, are becoming lighter. Where areas of a design overlap, the new resulting color needs to be readable, not just mud. As a result, color values have been cranked back.

Me too
Dribbble and other portfolio sites are great tools but a proliferation of look-alike styles tend to flatten out (and devalue) illustration. As designers' involvement in icon design grows, the influence of illustration on designers grows. So style saturation has also started to affect logo design as well.

Mirror, mirror
A more positive affect of the tightened relationship between logo design and illustration: When unique styles emerge in one field, they quickly bounce to the other.

The 2012 Trend Report

At this writing, there are nearly 175,000 logos on the LogoLounge site. Each design represents hundreds if not thousands of hours of thought and struggle on behalf of designers around the world. It's testament to their dedication that we're able to create these reports. So thank you to all of the designers who have contributed to the Trend Reports over the past decade.

On to the trends…

Icon Clusters

Iconic symbols with a universal feel—such as the crosswalk man or the restroom lady—have long been a mainstay of graphic language. They are very useful in their directness. Both icons and logos are used as a pictorial solution reduced to their bare essence to convey a message, but there has always been a fine line between them in that icons are purposely anonymous whereas logos could not be more personalized (or should be, at least).

But as symbols, icons are so ubiquitous that it's probably on natural that they would eventually start to jump the track from the world of giving directions into the world of corporate representation. The question is: How do you send a message with an icon that you are something much more?

The solution: Merge multiple icons together with transparent linkage. Bundling several messages into a single unit demonstrates simplicity and clarity of image but also indicates the depth of a concept. This is managed in the same way you might express a thought by linking several words into a phrase, except with this technique, designers are using icons as if spelling out a rebus. AT&T uses this technique effectively as the visual centerpiece of its current Rethink Possible marketing campaign.

Transparent Links

Demonstrating strength in numbers by constructing a logo from multiple elements is a long-standing formula. Linking these elements together in a transparent chain-like fashion is new, however. Whether elements are joined in a circle or a linear band is irrelevant as the concept is the same: Diversity finds a common bond and creates synergy from a stronger union. Color is used to demonstrate variety in these samples, and proof of connectivity is demonstrated by tonal shift where elements overlap.

Though nothing is new about the use of transparencies, the increasing use of this technique is now at critical mass. A sense of lightness is prevalent with the use of clear, clean, pure chroma colors that sometimes produce a rainbow palette. These signature colors are likely used as darker or desaturated tones will create muddy overlaps. It's hard not to gain an optimistic perspective when you look at these bright solutions.

Watercolor

Every year, there is at least one trend that does its best to build a bridge away from technology and back to the human touch. And whether this is achieved with a red sable hair brush or a digital filter, the tactile essence of watercolor is marking its territory in this year's trend set. More than just a textured background, this painting technique usually defines the logo's shape, form, and highlights as well. Conveying moisture or a water origin is a common but not a mandate in these solutions.

CooperVision, the world's third largest contact lens manufacturer, recently launched its new identity, created by Siegel+Gale. Design team members wanted to convey the duality of technology alongside the tactile and intimate experience of wearing the lens. Siegel+Gale's Howard Belk notes, "We love the humanity it conveys, the purity of color it makes possible, and how it comes alive in digital, illuminated environments."

Potato Chip

Anyone who has ever wolfed his way through a stack of Pringles chips can relate to this shape, better known to the geometry world as a hyperbolic paraboloid. To categorize the appearance of this shape in the world of identity, we'll call it a potato chip as the form of each instance tends to vary a bit, much like the chips in a bag. Flattened out, most of these shapes would look like a circle or an ellipse, but with a gentle twist they occupy a unique three-dimensional space.

The shift to a greater use of surface gradient to define shape is critical to the success of these images: If viewed with just a flat tone, they would appear as the twisted loop of an infinity sign. There is a certain tension that permeates these marks, as if releasing torque would allow the shape to relax back into a flat disk. Flexibility and elasticity come to mind as defining attributes. Being able to simultaneously show both sides of an otherwise two-dimensional shape brings forth even more conceptual opportunities (as well as an excellent bar bet).

Anaglyphs

Never have two colors carried such a universal set of directions. An offset red and cyan overprint sends the public scrambling for a set of old-school 3-D glasses. This technique was originally developed by a Frenchman to create dimensional stereoscopic imagery in the 1850s. Today, modern iterations of this effect overprint divergent imagery and make one or the other visible depending on the color of lens selected for viewing.

Messaging from these marks creates a dichotomy of choice. They are obvious enough that certainly no special glasses are required to grasp the intent. This technique tells the viewer they may make the choice of this or that but not both. But they also convey that the viewer is responsible for her own selection. Because this is a novel and interactive technique, it commands a response which ensures a few additional milliseconds of attention while the consumer deciphers her options.

Selective Focus

Digital and technical advancements now allow almost anyone with a camera or the most basic apps and software to create dramatic imagery through field of focus contortions. Layers of crispness in an image can become paper-thin with everything else wracked by distortion or blur. Even items in the same focal plain can be selectively focused (or not) at will. No surprise to see this effect translate to the field of identity design.

The subtle misty qualities of these logos can create an entrancing effect as the soft edges of the mark seem to vanish into the surface. This technique gives a soft dream-like quality that engages the viewer by demanding a second look if for no other reason than to confirm they are not going blind. This sharp versus fuzzy look is a perfect example of the design industry emulating effects from other visual sectors of the consumer's life.

Woven

Certainly this is anything but new, and it's becoming even more pervasive in the last year. These are coarsely woven patches reminiscent of a caned chair seat from another era or maybe micro-shots of an amazing wonder fabric. A sense of strength or an impenetrable bond is created by the interlacing of warp and weft. The interlocking nature of this process can also indicate a union of elements that a ravel-proof.

The concept of taking separate components merging from divergent directions and blending them together to create greater strength is one of an identity designer's oldest stories. This concept is carried to its visual extreme when the combining strands are a Technicolor array of diversity. Curiously, this technique is rendered in a flat, two-dimensional manner as if constructed from ribbon. It will be no surprise if this direction evolves forward with more dimensional strands.

Twined

There is something about these designs that is reminiscent of a skillfully tied beef tenderloin, all ready for roasting. Hopefully, it will stay together once cooked, and then the string will be removed, but there is always the possibility it might unceremoniously unfurl as soon as the binding is snipped.

The defining white channel between elements in these logos serves as both a connecting and a bisecting agent at the same time. The randomness of their lines seems to generate just a touch of whimsy.

Circumnavigating lines give the appearance of three dimensions to most of these logos, whether rendered with flat color or gradations. To break up monotony or to demonstrate diversity, some examples use a varied color palette to define the unique segments created by the string. Generally, the deliberateness of the line placement keeps these one step away from a shape that has been scribbled on by a young child.

Sprout

Sustainability oriented design is a perennial theme, and designers continue to grow new niches—this despite an impending sense that the realm has been so heavily harvested that the soil is near barren. This solution is focused on the seminal moment of green birth, that moment when a seed that has been planted first breaks its coating and a minute green leaf springs out of the ground.

A sprout is indicative of the beginning of a new cycle of life. The spiral nature of this growth is so wonderfully generic: It's hard to say at this stage if the seed is birthing a flower, a tree, a crop, or a weed. It simply represents the green birth. It's a bit like looking at an egg being cracked open by its baby resident and not being quite sure what is coming out. At that moment, it is promise enough of a new day.

Peel

2007 marked the graphic invasion of the peeling trompe l'oeil sticker. These graphic devices, usually referred to as violators, held a revered spot in the packaging industry and usually held copy such as "new and improved" or "30% more detergent." Often as simple as a laid-back shape on a round background, these designs gave the appearance of a sticker with poor adhesion. Used on web interfaces and print, alike the proliferation of these violators reached saturation levels by 2010.

The old faux tactile effect, which had completely run its course, is reincarnated now as a reveal. The effect is incorporated into identities set to unveil or expose an inner value or underlying trait. The rendered shadow implying that the peeling back of layers is occurring in real time gives you an immediate peek behind the scenes. DC Comics uses a family of solutions, each pulling back the curtain on a graphic representing a different super hero.

Sphere Carving

Imagine you were told to design a logo and then, for tools, you were given a wooden bead and a fine point Dremel. Some of these logos remind me of intricate ivory puzzle orbs created in China. Here a sphere is meticulously carved away, creating a series of delicate, lace-like balls nested inside of each other.

It is the idea of taking an orb with obvious highlights and shadows and tooling out enough of the element to create a secondary level of meaning. This might be a letterform or a shape indicative of a process or even a color treatment of the new surfaces to describe a corporate spirit.

Consumers already have a reference for the sphere and whether they imagine it to say "global" or "self-contained" or "precise," they understand the message of the identity is created by what is not there as opposed to what has been added.

Apps

Mobile devices and the visual language of apps may well have the single largest impact on how we design identity over the next decade. We are entering a period where the lines of differentiation between logos, icons, symbols, favicons, and app buttons are completely blurred. These elements have always been visual cousins, but the results of their inbreeding is creating some new strains of solutions that don't fit with conventional branding models.

Are these app buttons or are these logos? Designers are tasked with creating identities for entities that may only live in the virtual world. If a mark is to primarily live on the menu of a mobile device, do you design a logo and place it on a button or is it best to integrate the two from inception? Is it imperative to use the glossy reflective visual vernacular for a button, and if you do, is that effect part of the actual logo or does it just appear when the mark is used for that purpose? Expect to see many more of these app logos appearing off-device in unnatural surroundings.

Tessellation

Followers of these reports will see similarities between these logos and Bucky logos and Pixel logos from the previous two years. This is a perfect example of watching a trend progress in a way that proves that designers are evolving and not emulating. Here, multiple geometric shapes are gathered in a series to cover an area with a repeatable pattern. Often the individual components share a common color palette that creates the effect of overlaps and transparency.

Mosaic-like patterns range from highly complex to very simple solutions, created from a small number of elements. Aside from their striking beauty, these logos convey the concept of strength in numbers; combining elements creates a sum greater than the parts. These marks express a scientific nature based in math and give the assurance of precision and accuracy.

Arc Twists

Geometry used to be simple when there were just circles, triangles, and squares. There may have been a few more oddball shapes, but I'm sure there weren't more than a dozen tops. Then this shape appeared. and it has become the graphic building block du jour. Similar in some respects to the Potato Chip trend, this appears to be a rectangle that has been twisted 90 degrees and curved simultaneously. It could be a hybrid between a piece of macaroni and a length of fettuccine.

Without transparency or gradation this is a challenging shape to visually recreate in a two-dimensional world. The proliferation of both techniques in logo design has opened up a world of previously challenging shapes to add to our visual vocabulary of building blocks. These arcs combine to express a cyclical motion, creating a dynamic essence of change. The twist also reveals change, as if turning a new page.

Cousin Series

Last year's report noted the profusion of logo series designs. And though they were a family of marks, each differed in design and content. This year finds the continued proliferation but with the variation occurring in the surface or technique used to draft the logo. All members are still in the same family, but the variations make the units less like siblings and more like cousins.

Variants used on these series may be for trivial variety, or they may be part of a precise matrix to help code or convey specific information. Whichever the plan, the idea of building a system that is flexible and maintains diversity allows for ready identification, but it recognizes a need to buck uniformity. This can create longevity for a program designed to build equity as consumers gain familiarity with it, yet change with the vagrancies of style through modification of surface and technique.

Bill Gardner is principal of Gardner Design and creator of LogoLounge.com, a unique web site where, in real-time, members can post their logo design work; study the work of others; search the database by designer's name, client type, and other attributes; learn from articles and news written expressly for logo designers; and much more. Bill can be contacted at bill@logolounge.com.

– ©2012 Logolounge Inc.


63 Comments
Lula Smythe
I agree with Marc Andrews (who is just honest, not jerky really).
June 21, 9:49 PM
Craruha
Marc Andrews is a jerk
April 9, 12:32 PM
Marc Andrews
The "Icon Clusters" and "Transparent Links" styles are virtually one in the same. Seems like somewhat of a cop out to have what seems to be the same style listed twice. You know, I want to be inspired....I want to see "fresh" and "new" styles, not re-hashes of other styles. And certainly not a re-hash of a style that's covered in the SAME article. Forgive my bold words here, was just expecting a little more from LL. Next year, please publish an article that doesn't try to fool us into believing that you're listing the same style twice. Look harder for more styles and trends.
March 30, 3:10 PM
Dipayan
great..it's awsm..healpfully
March 22, 12:25 AM
John Alogo
I always have Logo Lounge books as an inspiration and resource for the creatives at my studio. Their understanding of what makes a good corporate identity has improved tremendously. Thanks for the great and insightful article on trends.
February 18, 10:20 AM
Chuckles
at Jen: Dollar Shave Club logo.... maybe falls under the category of - Union? Official Seal? Stamp? Governmental?
February 14, 2:48 PM
Premium
I'd love to see the "selective focus" done with embroidery.... it would suck balls :-)
February 14, 2:46 PM
Jen
I've been seeing logos that look like the Dollar Shave Club logo. What is that trend called? Thanks!
January 24, 8:04 PM
Jesse Watt
While many of these trends are visually appealing, none of them really communicate what the nature of the business is for represented company. Also, I cannot think of these trends being used by well known companies. Lacking in branding.
January 24, 4:01 PM
Micah
As an embroiderer & digitzer I'd like to clear something up. Just like logo trends are always changing, so does embroidery technology. You can achieve the 'gradient' effect as easily in stitches as in Illustrator. So the "what about embroidery!?" question is out the door. As far as screen printing, this is still an issue.
January 23, 5:36 PM
Margot Grouse
So helpful. Thank you for your work!
January 6, 11:06 PM
Stunn Ltd
Nice one Bill.. Well resourced and well written - massively helpful too.
December 19, 11:23 AM
Justine
Wonderful. Thank you so much for all your insight and hard work. It really is fabulous.
December 10, 8:40 PM
Internet Marketing uk
This is really a required serious details. as i individually did lot of represents but not relaxed with them but this pattern review proven me incorrect.
November 30, 6:17 AM
B.C. Jordahl
As always, a very well written trends article. Now I'm not here to troll and bash on anyone, but I think a lot of you have picked up on the technical deficiency of many of these marks while others are quick to defend and call them innovative, envelope pushers. Some rules should be followed. Your company's logo should look good in one to two colors. Why? Because at some point in the future, you may want embroidered T-shirts at a trade show (even if you're an app company). And sure, it's important to give the client what they wants, but as their designer and brand advisor, it's pretty important to advise them when something is foolish or will end up costing them a shit load of money when they have to pay for a 9-ink job. It IS our job to push back against clients who have ill-conceived notions of "logos" and want something to look "web 2.0". To put it simply: gradients, drop shadows and glows are not logos, they are treatments. The Nike Swoosh is a logo. When it appears as an embossed, metallic stamp, well, that is a treatment. If you blur the lines of discipline too much, you kill dynamism and end up with a brownish, grayish mess. 2 cents.
November 21, 2:55 PM
Anthony M
I second Merman and others that this is a TREND report and agree with Gila that clients' wishes do actually influence the real world. Bigup to Gardner (writer) for the informative insight. I think I like the embroidery debate :)
October 26, 12:0 AM
chenpeng
useful for me
October 6, 10:39 AM
Rui Vaz
Thanks for a great article
October 2, 7:31 AM
Merman
I think it interesting that so many people are commenting on how nice or ugly the logos are. I think you're missing the point; this is a trends article, and I believe does an excellent job of id'ing trends. Little is said about the specific logos used in the examples, other than to show that they fall into a particular category that exemplifies the trend. No rules, no criticism of individual designers, but rather a nice collection of examples illustrating trends that the author has observed. Very nice work on the article.
September 13, 8:40 AM
Deepak
I am crazy about 'London Olympic 2012' logo. What it its category according logolounge?
August 28, 4:18 AM
Joanna
I do not like succumbing to trends. I love the timelessness in designing.
August 11, 4:27 PM
Rivan A
Very wonderful logo.
August 6, 7:13 AM
Inkworld
all these rules!! some of them look nice, except selective focus yuck!
July 31, 2:34 PM
Corporate logo design
Stunning work.. so attractive logo gallery you have.. Great job..
July 26, 2:46 AM
CWilk
While I'm guilty of doing all the above, I think I'm happy with the mostly illustrated logos that I do best. Great article.
July 17, 1:01 PM
Rasu
How beautiful Logo!!!!!!!!!!!!!!!!!
June 30, 6:05 AM
Sky
So how are half of these supposed to be used on say, t-shirts, pens... TBH they'll all be out of fashion in 2 years, so what's the point of branding if it has a short lifespan?
June 29, 5:41 AM
Monique
those who said glad not to be on the list are simply jealous. Sure there are some plain designed logos up there, but some are fantastic and creative, plus i find logo lounge - logo trends to be very refreshing and informative. thank u!
June 21, 6:08 AM
Felipe
Muy buen explicación sobre la tendencia del diseño y las mejoras de la evolucion del diseño de logos
June 19, 6:45 PM
Adam Williams
Good report. It's interesting to see how some designers are trying to move the needle or create something a bit different. I personally am I big fan of Anaglyphs. So I'm excited to see them on the list.
June 15, 10:06 AM
noemiq
sdcs
May 21, 7:50 PM
Nicholas
So much for simplicity. Half of these are using 5 or more colors, excessive gradients, and are far too complex to even be legible at smaller sizes. Oh, and that selective focus category is easily the stupidest thing I've ever seen.
May 15, 7:15 PM
Richard - RSL Designs
Very interesting, really like the watercolours group as it looks a lot harder to achieve than the others.
May 15, 8:59 AM
Gila aka Cross the Lime
Wondering if some of these comments should insult me. :) I am sorry that my app logo is neither cutting edge nor "out there". It's what the client wanted, it's what the client got. Obviously, we also have different logo versions of that one, down to one color... but embroidery? This is an app company. They live and breathe online. Some of the traditional rules just don't apply to these start-ups. So gimme some slack.
May 15, 7:10 AM
Kongshavn
Thanks for showing my logo for the world : )
May 14, 8:33 AM
Tom Joswig
The new DC Logo is such a modern classic. I simply love it. But i think the "isac" and "until lambs become lions" logos are fantastic as well.
May 11, 5:31 AM
Henry
I like it that you show the logos a little bit bigger than the mini mini mini versions in the years before!
May 10, 6:21 PM
reverend dak
The Cousin Series are the only good ones here. Just shows the strength, flexibility and usefulness of a simple and basic 2-D logo. You can take a basic logo, like the nike swoosh or the Apple, and make it all colorful & 3-d all you want. But the basic logo is simple, flat and universal.
May 9, 8:20 PM
Karla Schott
looks great! i'm a graphic design student so an article like this is refreshing!
May 9, 7:30 PM
Mehlib
the point of this list is to compile the new & the outrageous, which have tried something different risking failure & ridicule, and not the safe tried/tested goodness. there should be all kinds of lists , one for the year's most traditional single-color logos & one for the most experimental, crazy, unorthodox logos. this list takes care of half of the problem. this is a shelter for those whose ideas don't fit the traditional wisdom. where would otherwise these crazy people go? so don’t miss the very point of this list. don't go to a rock concert expecting to hear bach. and even if you do, don't complain afterwards; you will sound stupid.
May 9, 4:38 PM
d0rk
Poor Dirk :(
May 9, 1:53 AM
Chris McEnerney
I don't feel that being on this list or not has anything to do with a logo being successful or not. The value of a logo lies in its ability to make a company or product memorable by enriching the experience of the end user.
May 7, 3:40 PM
Jeff Halmos
I can't help wondering whether it's a plus or a minus to be on these trend lists, because I can't help wondering if some of these trends are better defined as fads. And unless one's brand goal is to exist only for a few years, actually shooting for inclusion here could be a long term mistake for the client.
May 4, 12:16 AM
James Mentz
Delighted to have one of our brands featured here. Brilliant list as usual.
May 3, 5:40 AM
Ross
I always thought "investors bank" had an awesome woven logo
May 2, 7:53 PM
Christian
I would consider very few of these to be true "logos", in the sense that they are far from iconic marks that serve a brand. The majority of them would fail miserably when required to be reproduced with one or two colors. Uninspiring and unimpressive. Although I understand that isn't the focus of the article, for me it devalues its point.
May 2, 7:07 PM
Ivan Tolmachev
MTS logo featured here was introduced in 2008. The app look and feel – 2010. This is in no way a 2012 trend member.
May 2, 4:59 PM
Stefan
What makes a good logo isn't that it can be embroided. FFS.
May 2, 10:23 AM
Daniel Allen
The selective focus examples are pretty shitty. Proof that just because something is a 'trend' doesn't make it a good idea.
May 1, 12:44 PM
Dan
Honestly, most of these logos miss the mark for me. What happens when they need to be embroidered in a single color? What about printed on a golf ball? How do you match a gradient to a PMS color to keep your brand consistent? Too many logo designers are compensating for lack of creativity and branding skill by over using effects and tricks on their logos. Sure, they look cool, but are they truly functional long-term and across all possible media?
May 1, 11:16 AM
Simon
So being such a misery-guts, Dirk. The first person to create a logo in a new (at least in a short-term sense of the word) style is an innovator, so tell me how you know who the innovators and the copycats are? There's definitely some very good work here, Landor's DC logo in particular. The Watercolour, Anaglyph and Selective Focus trends are my least favourite.
May 1, 10:54 AM
Karen
I think the logo design trends are reflective of what businesses are starting up, thriving, or re-tooling in the current economy. Many new businesses are new technology oriented or putting on a "green" face so these trends are a response to those markets. I like many of these, but I also think some will not scale well.
April 30, 11:57 AM
Mark
Thank you for not choosing my stuff!!
April 28, 11:33 AM
Joe
So, designers should try to *AVOID* doing any of these visual design techniques. Exception: if it makes sense for what the client is using the identity for. If the client makes/sells/shows/services/governs/donates colorful, woven, peeling, fuzzy, transparent spheres that twist, OK.
April 28, 9:24 AM
Dirk
it is rather an honour not be on this list.
April 28, 1:41 AM
David
I would like to see the variations of some of this logos, specially the ones with watercolor, what do they use when they only have 1 color printing?
April 27, 5:41 PM
Adrian Mironescu, IDEGRAFO
I am very honored for the selection of my ReOn logo designed for RETINA (Revitalisation of Traditional Industrial Areas in South – East Europe). Thank you! :)
April 27, 3:50 PM
independiente.mx
Thank you for choosing my work!
April 27, 1:58 PM
Smrvl
This is fantastic analysis. Thanks so much for taking the time to frame these thoughts. I look forward to reading this report for years to come, and incorporating its insights (not too literally, I hope!) into my own work.
April 27, 8:15 AM
saurabhJ
This is really a needed serious information. as i personally did lot of marks but not comfortable with them but this trend report proved me wrong. Its a big learning for me. Big thanks guys
April 27, 5:14 AM
LOGOSTA
Thank you for choosing my work!
April 26, 6:14 PM
Breno Bitencourt
Wooooow, two logos featured here. I'm happy! :) Thank you!
April 26, 4:17 PM
Very exciting. I think I like the Icon Clusters, Transparent Links, Watercolor, Anaglyphs, Twined and Tessellation trends the best. The Apps trend is almost boring, yet by necessity, it has its place and will continue to proliferate because of it. For me personally, the Carved Sphere is the least exciting. While the carved look may be unique to the sphere category (I like the URV logo), for the most part, sphere-type logos have over-saturated the market and in many cases represents a lack of design creativity. Thanks for the read.
April 26, 6:46 AM

 

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