Quaker Oats Trims Down

The jovial, white-haired man on every Quaker Oats package has been given a more healthful physique. He will no longer appear with a double chin, but instead wear broader shoulders and a less fluffy hairdo. The 134-year-old brand wants consumers to link Quaker Oats products to "energy and healthy choices," says Quaker's chief marketing officer, Justin Lambeth. He is still just as smiley as ever.

articles.nydailynews.com

2 Comments
Chubby Chunker
Subtle improvements are best. People inside of organizations can often get sick of a logo or icon long before the public and major changes can confuse consumers and destroy sales... Anyone remember the Tropicana orange juice blowup?
June 25, 4:07 PM
I don't see much of a difference. I don't think people focus or notice his weight loss. However the saturated colors and the contrast between red and blue is attractive.
April 16, 12:21 PM