2009 Trends

These are austere times, but the logos recently loaded onto LogoLounge.com - nearly 35,000 since 2008 - certainly do not reflect it. And that is how it should continue to be. Wary homage may be paid to marketing in lean times, but not to identity design. This are two wholly different efforts with different goals. It should set a long-term course for clients, not fall into pits carved out by economic phases.

The most recent uploads to the site still have a vibrancy of color and energy that bucks what in past years might have been considered proper corporate behavior. They set a very optimistic course.

This seventh annual trend report, as always, is as much a forecast as it is a study of the past 12 months. The past informs the future, and the recent past has such momentum that designers would be well-advised to stay this course, even when clients are only maintaining the brands they have, not creating new ones. Business may be slow, but it does not have to be dull.

In preparation for the fifth LogoLounge book, we studied and organized thousands upon thousands of new designs. As always, it's exciting to see new directions emerging. These lead to even newer meanders and connections.

One such direction is that the use of type and text is clearly more critical. Words carry a more concise message. They convey specific rather than generic information.

The increased use of text in identity design takes several forms. A designer may choose to create a wordmark, but also include the mission statement or tagline in the design. Or, he may fill a shape or symbols with more words. People are busy; money is tight. Logos must be interpreted, and interpretation takes time. Words deliver their message immediately.

Another clear direction is the increased chroma of color. Everywhere, there is a brave use of hue, even in the most unexpected places, such as in the identities of very large and conservative clients.

There's another very small item on the horizon that may have a gigantic effect on logo design in the future. When Google introduced its new favicon at the start of 2009, it was a very visible reminder of how powerful that tiny piece of real estate really is. The favicon may turn out to be a measuring stick against which the success of any new logo design might be measured - as in, can this logo be made to fit in a 15 x 15-pixel square?

The 15 trends that follow are not instructions, rules or indeed any finite accounting of all of the logo trends currently in motion. Many trends shared in previous reports are indeed still in motion.

These trends are offered as an objective report of the newest, most relevant directions. They should serve as traction in moving you forward in identity design. Revisit the full collection of the past six years' worth of trends reports at LogoLounge.com for even more context.

PhotoFill

Photography is in no way new to visual branding, although traditionally images of this nature were iconic shots of a subject or a scene. Photo images have now partnered up and been hybridized with vector based images to create a new genre.

Technologically, this was an impractical union in years past. But the challenges of complicating an identity with a halftone image have for the most part now been put to rest. If AT&T and UPS can survive in the atmosphere of a halftone world, then why can't the rest of us breathe the same air?

Often the photo serves as a background or fill in a graphic icon, though some examples have vector elements that merge into the halftone image. Think about logos that for years have been pumped full with graphic pattern. This is just a different fuel-a photo-with a higher octane.

1. El Paso, Galeria de Comunicacion, Lazar Greenhouses 2. TOKY Branding+Design, The Pulitzer Foundation for the Arts 3. APSITS, DIESEL 4. Big Communications, Joe Muggs Coffee

Concealed

Every generation has its own find-the-hidden-image puzzle, whether it's Highlights Magazine or "Where's Waldo?". There is a certain fascination and visceral excitement when the viewer suddenly finds an image he has been staring at for hours. Once you've found it, you can't wipe your mind clean of it. This aha! moment is what creates the sense of ownership for the anyone who discovers the hidden level of meaning in any logo.

Ronald J. Cala II has developed a reputation for crafting compelling silhouette images such as the two young girls running hand-in-hand, a white dove formed by their clasped hands. Or Duffy Partners' hidden gander and bass in the Tall Tales Cafe identity for Gander Mountain. Years ago, FedEx discovered that the hidden arrow in its logo caused consumers to become evangelical in pointing out the hidden imagery to others.

1. Calacampania Studios, Calagraphic Design 2. Duffy & Partners, Gander Mountain 3. The Bradfor Lawton Design Group, REOC 4. Felixsockwell.com, New York Times

VariDot

Spotting a logo composed of dots has never been an issue: There is no lack of marks that contain dots in rows or grids, or that blanket an image with a Benday halftone pattern. Finding a trend here means identifying dots with unique characteristics and understanding why they are carrying on the way they are. Last year's Colorblind trend was easy to spot, but hard to explain. It may well have served as a launching point for this year's trend.

Note that the dots in these logos rely on a high degree of randomness. They seem to revel in a lack of consistency of size or color. As opposed to previous years where the spots marched with conformity, these logos glorify individuality. But at the same time they still rely on linkage to create shape. Let the dots be roommates, just not good friends.

1. Alin Golfitescu, www.humanware360.com 2. Thread Design, Head Count Asia 3. Blue Sky Design, International Filter Solutions 4. Lippincott, Zonik

Candy Stripe

Like a stack of candy Necco Wafers or a row of crayons pushed together in no particular order, this trend has the scent of a fond childhood memory. Something playful and not terribly serious is taking place here. Multi-colored ribbons in broad hues are laid together to create a field that is highly vivid but which in no way approximates the orderly nature of a rainbow.

High chroma stripes serve as the backdrop, inserted in a vector-based silhouette, or they stand on their own as a cohesive group with a like mind and message. This riot of color seems to tweak its nose at the idea of a corporate color. Diversity reigns here. This is an all-out celebration of plurality, whether as an inspired political statement or just to promote a restaurant's highly varied menu.

1. ORFIK DESIGN, DVA SA 2. Liquid Pixel Studio, Delectable Chocolate 3. juancazu, camara de comercio de bogota 4.dache, Zipliner

Texting

Text and icon combined effectively in a lock-up are nothing new. But now there's a new breed afoot. A rash of logos have been launched with not only the name of an organization but at times, the mission statement, tag line, and even location knocked out of the background.

This simplified solution can make for an economy of space, but it can also create some challenges of scale. If the design is displayed large enough to read the type, will the icon become too horsy? If the icon is kept to appropriate scale, will the type disappear?

Copy is playing an even more important role than ever in several trends this year. There is a pleasant simplicity of message here that evokes an honest nature that borders on naive in a good way.

1. Chris Rooney Illustration/Design, Heavenly Ski Resort2. Bryan Cooper Design, Tulsa Glassblowing Studio 3.Sussner Design Company, saint barts 4. GDNSS, cheapairlines.com

Encrust

"One of something ugly is ugly. Many of something ugly is beautiful." This long-standing design adage comes to life with this trend. Sometimes you can max out embellishment to the point where the viewer is simply stupefied. These marks certainly grab the consumer's eye with purposeful and symbolic texture that helps to finish the punch line of the logo.

Scale is critical to the success of this trend. Too small and textural messages will vanish, regardless of beauty. These are not filled with a traditional pattern but are often illustrated with a unique visual message that gives context and dimension to the shape. The eye can tell there is more than one layer to these marks and that always assures the second look.

1. Mattson Creative, Career Artist Management 2. cogu design, Yvonne Coutinho 3. Graphics & Designing Inc., MTK 4. Jobi, Sam and Shahir Ahmed

Monolgue

Words have new roles here, redefined as visuals that swim in neck-to-neck competition for consumers' attention. When Landor redefined the YWCA logo four years ago, mission took top billing over the organization' name and the whole affair was crafted from an inauspicious Helvetica with no adornment.

Powerful words carry great weight. When a democratic graphic vehicle can be used to allow the professionals and the layperson to create from the same system, the odds of the message effectively reaching the public are multiplied. Think of these systems as a series of parts and pieces designed to interlink in a relatively effortless manner. This unassuming solution removes the hands off nature that could thwart progress, especially in a public movement.

1. Airside, Airplot 2. Wolff Olins, Macmillan Cancer Support 3. Base, Greene Hill Food Co-op 4. Base, Greene Hill Food Co-op, Lockup Variation

Doily

Logos served up on a lace doily like delicate confections are the most recent variant on precious embellishment and floral tracery that have been sited in trends from years past. The fine fretwork serves to create a gentle cocoon around a typically hard graphic center. The core is usually a letter form or symbol, kept straightforward with an encapsulating explosion of silhouette lace.

The dichotomy of harsh and fine balance the message of a solid entity with an approachable personality. Though this is an extension of previous trends which also expressed human tenderness and fragility, the continued use of these dainty silhouette is growing thin. The difference here seems to be the marriage between geometric pattern and organic embellishment.

1. Iperdesign, Inc., splurge dessert 2. R&R Partners, Harrah's 3. Diagram, Eligiuz 4. Gesture Studio, Isaias Gil

Flip Flop

In a year with the cinematic release of Dan Brown's "Angels and Demons." expect an expanded appreciation and interest in inversion solutions. The veteran designer John Langdon was contacted by the author and commissioned to create art for several words that would read the same right side up or upside down. This art was key to the storyline, and the bestseller has reintroduced this concept to the public.

There is an indefinable magic that occurs when a consumer sees art that only has to make half a rotation to apparently return to its point of origin. Some of these solutions work with a mirrored reflection, while others are only partial inversions. Whichever way they are designed, that rotating axis becomes the device that creates participation by the consumer and that builds an affinity with the brand.

1. MINE, Scheyer/SF 2. Pearson Education Ltd, Pearson Education 3. NOT A CANNED HAM, Graco 4. Roy Smith Design, Shaun Saxon Photograph

Mosaic

E pluribus unum: "Out of many, one." This motto helps define these brilliant color mosaics. They are like a roomful of diverse pixels pushed together so tightly that there is no room for a line of division. Adjacent colors simply merge together at their shared borders to fill a shape that helps define the visual message. Traditionally a problem for any logo that anticipated living in a black and white application, this challenge becomes a point of celebration.

Not so many years ago, in 2003, Altria's multi-colored square grid logo broke ground for this trend. At the time, much was made of the designs inability to be cost-effectively reproduced in diverse print applications. Technology changes and the increased importance of an RGB environment for many companies has led to a reevaluation of reproduction concerns and a resurgence of this concept.

1. Team Y&R, Khalid Bin Haider Group 2. Kommunikation & Design, Gartenwelt Manz 3. dache, webmynd 4. NATIONAL Public Relations, Greater Montreal

Sequential

Economies, governments, and individuals continue to call for "greater transparency" in society. No longer a cry limited to the financial sector, industry is Bristol-scrubbing themselves and their products in preparation for full-body inspections. Though this is not a literal request for visual transparency, for several years, designers have taken liberties with the concept to deliver metaphoric solutions that consumers understand.

Depicting motion in sequential steps combined with transparency is the latest iteration to branch out from this trend family. Stop-motion pictoral steps created in clear, shifting colors help define process in a single un-animated image. The introduction of sequential color steps help to further define the concept by demonstrating movement: time passage through seasons, temperature shifts, or just a rainbow-colored transition that demonstrates order and harmony, not chaos.

1. Gardner Design, BiTemp 2. RedBrand, LexPro 3. metaforma design, RACE research for an alternative and clean energy 4. Schwartzrock Graphic Arts, Design Center

Recycle

Sustainability is no longer a corporate mantra to appease customers or the public. For a decade or better, companies have professed an allegiance to the cause and made every attempt to keep policy and practice as green as possible. An ever greater segment of associations and industry are emerging with sustainability as the business, not just a byproduct

The Universal Recycling Symbol, created 40 years ago for the Container Corporation of America, has graced products and corporate literature for years. Slowly these symbols have been on an upward pilgrimage from the bottom of a container to the priciest real estate on the package face.

This three arrow recycled symbol is in the public domain but now has graduated and is being redressed as the logo itself. Design varies as dramatically: The arrows might be filled with pattern relevant to the industry, or the arrows might be replaced with the environmentally conscious product. Reuse of this symbol as a logo proves the designers have truly mastered the art of recycling.

1 .rylander design, Refabric, Inc. 2. Tyme Inc., Office Depot 3. BrandBerry, non-commercial 4. Kevin France Design, Inc., VF corp

Dandelion

Though you may well curse and despise the dandelion, there is little denying the weed's prodigious ability to propagate. A single dandelion produces hundreds of parachute-wearing seeds just waiting for the slightest wisp of wind to launch a full -scale invasion. Despite understanding the insidious process all too well, who has never picked one of these tantalizing puffballs, blown and launched 100 more weeds.

It is our affinity with this process that makes this iconic symbol a perfect logo solution. The seed ball is visually striking and easily understood, especially with a few rogue parachutes in departure. The process is so analogous to the propagation of an idea that it can't be contained. The single drifting seed embodies the idea that every seed makes it's own unique journey and relies on the will of nature to determine where it will land and grow. Graphically, the ball is so ubiquitous that interpretation can be wide and, by no means, literal: It sells the idea of freedom.

1. Ulyanov Denis, linkeeper 2. RedBrand, Barberschool 3. LaMonica Design, Morningstar Communications 4. Courtney & Company, IMC Group

Circulate

Circles are simply the building blocks and mortar of design. Symbolically, they are the perfect multipurpose icon, representing everything from eternity, the cycle of life, the earth, centering and balance, perfection, the wheel and motion, and whatever else you may need to define. This utility player aspect also detracts from the pure circle: In attempting to mean everything to everyone, it can also mean nothing to anyone.

For these reasons, it is unusual to find the humble circle investigating new visual territory. These circles, however, are focused on the depiction of transition. Whether through the animated cycling of color rotation, as in the Moving Brands solution for MindShare, or as in the static color transition created for MTK, cycles and motion are the given here. But the star of this trend is that the process of evolution does not disturb the revolution.

1. Porkka & Kuutsa Oy, Central Union of Agricultural Producers & Forest Owners 2. FutureBrand, MasterCard Worldwide 3. Moving Brands, Mindshare 4.Gardner Design, PBA Architects

Gossamer

Evolution is perhaps most dramatic when two species jump the barriers and create a new line. Two previous trend categories, Transparent logos and Blur logos, have both been recorded and broken into subsets over the last several years as they have evolved. Here the two merge successfully to demonstrate motion or convey the blending of elements.

Transparency still delivers the dictum that a process is open to the public and nothing is obscured. It also continues to be novel enough to consumers that it plays a pretty important role as eye candy. The blur or out-of-focus edge in these marks works in a similar fashion as an optical illusion that is confrontational to the eye and has to be dealt with.

1. Michael Freimuth Creative, Tone Animation, LLC. 2. Roy Smith Design, Hooke Laboratories 3. Roman Kotikov, Soft cafe 4. Alin Golfitescu, mobilink pakistan

Minor Trends

Some categories emerged this year that did not qualify for their own lanes, but which are still worthy of mention.

Peepshow: Halftone imagery is increasingly being used for fill inside of vector images instead of solid color fill.

Wrijfhout, Clq.nl - City of Delft

Psychosis: Another new sort of fill is more psychedelic-crazy lines and patterns projected onto other shapes.

Valhalla | Design & Conquer , Adio Shoes

Embroidery: There's plenty of what could be called dotted line or stitching at work. Either approach produces a sense of the hand-made.

Squires and Company, Chico's

Stained Glass: Imagine a stained glass window, but turn the lead white: That sort of mosaic of color is taking shape.

R&R Partners, Harrah's

3D Curls: We're still seeing plenty of 3-D ribbons, although these are a departure from the "cause" ribbons that have been so prevalent of late. These ribbons take on new forms and shapes, like letters or a complete logo.

Gardner Design , Surency

Color Ring: Think of a series of brightly colored, transparent rings, loosely layered on each other to create porthole of many colors.

Martin Jordan , Ministry of Education, Youth and Sports Brandenburg

Celtic: Highly geometric yet handcrafted forms are appearing. Like Celtic letterforms or knots, they have nodules and serifs that are unique and have flourish, but which are also refined. These have a wonderful balance between the manufactured and the man-made.

Karl Design Vienna, Burmahlife Austria

Bill Gardner is principal of Gardner Design and creator of LogoLounge.com, a unique web site where, in real-time, members can post their logo design work; study the work of others; search the database by designer's name, client type, and other attributes; learn from articles and news written expressly for logo designers; and much more. Bill can be contacted at bill@logolounge.com.

– ©2009 Logolounge Inc.


104 Comments
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January 25, 12:20 PM
Interior Design
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December 31, 5:14 PM
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March 15, 10:46 AM
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February 24, 6:38 AM
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February 22, 4:12 AM
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February 15, 2:24 AM
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January 5, 8:23 PM
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December 9, 12:15 PM
the postmodern
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September 23, 11:07 PM
Robber
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August 13, 7:24 AM
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August 10, 7:58 AM
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August 10, 7:56 AM
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August 8, 12:56 AM
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August 6, 6:43 AM
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August 5, 3:47 AM
Prosch
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August 3, 5:19 AM
ben
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July 29, 2:26 AM
Susancai
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July 27, 2:30 AM
Farrah
I like these designs because it is unique. I will create one for my poker tables design.
July 21, 11:42 AM
John
Great share and great article. I like the logo post. John from Sennheiser HD 202
July 21, 12:9 AM
Matt Gold
These are some really cool logos. I really like the style of the second set. I wish I had the skills to make a logo like for my selling gold site.
July 19, 5:07 PM
Anna
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July 13, 6:06 AM
Hughesnet Broadband
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July 12, 8:58 AM
Alice
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July 12, 5:32 AM
Ashley
Good post! website design
July 12, 5:31 AM
mike neilson
Thanks for great articles on your post
July 5, 7:43 AM
Jarrod
I really like the encrust group. The Caviar logo really caught my eye. We have a cigar bar here in The Woodlands Texas that has a logo kinda similar. I am currently trying to redesign my logo so this page was very helpful.
June 30, 8:08 PM
Girly
The logos are awesome and so crisp. It really is a work of art. Wonderful made by an artists. I am planning to put a logo in the document of my essay.
June 17, 1:54 AM
Jessica Paul
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June 10, 3:17 PM
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June 10, 3:16 PM
Mark Spencer
It's really good to find logo industry website, blogs and any news about the industry promotion.
June 10, 7:18 AM
Sam Pierce
Read your article it's quiet interested about the logo forecast. As a logo industry situation i think it'll go long.
June 10, 7:13 AM
Fine
wish to be more best and i think this is the need for the time as well. mcts
June 4, 7:17 AM
Grag
looking at the logos, it made me understand how artistic advertising is and i would love to make my own logos for my winter pool covers
May 30, 10:25 PM
Logo Design
Advancement is necessary to follow the trend and it’s achieved step-by-step for change or development. It is when edition of a product is better than the previous one with some additional features. I really like your article on Logo trend 2009 and i'll request you all to follow the logo design trends strictly.
May 10, 9:20 AM
Marcio
Really TOP quality work! Grafica
May 8, 11:54 PM
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you logos library is great , keep it up , for online holy quran learning , please visit our website quran learning, quran learning for kids at home
May 8, 8:33 AM
manjunatha H R
" rich source for logo designers"
May 2, 2:38 AM
Jay Kaneshige
Fixer, Laurent J. and spamchik hit it on the head! Logos have to work in all sorts of applications; digital and 'analog'. While technology has made our industry a different world, there are basic principles that remain. Unfortunately, these fundamentals are being ignored or possibly unknown to some 'designers'. I like the favicon test.. at least a 30 x 30 pxl. requirement.
April 16, 4:35 PM
doojab
i think these logos are all queer as folk
March 18, 5:30 AM
Nea Lutdke
So, Fabian...did that little birdy give you an ETA? Anything even close to a date to be looking for the "2010 Trends" article? Even a time of year (such as "expect it in April" or "some time in early summer") would suffice. Anything? The suspense is killing me! Thanks for any info on the timeline with this.....
March 17, 3:06 PM
Fabian
A little birdy has told me its in the works.
March 6, 10:29 AM
Nea Lutdke
So.....it's March of 2010 now. Where's the "2010 Trends" article? The 2009 Trends article was up for a large chunk of 2009, would expect the same this year. It would be nice to hear something about this....
March 5, 11:47 AM
Logo Design Monster
Really great selection of logos and was most insightful to read about the many different trends. Thank you for sharing an excellent article.
February 28, 11:16 AM
Sachin garg
Love all the creative logos.. lots of inspiration here...
February 23, 1:59 AM
Thanks for sharing such a great stuff, i was just passing by to this post. This blog is really great, i love it.
February 19, 7:17 AM
basilmathew
so rubbish
February 8, 4:49 AM
wahid
Very nice logo, I think it's simple but atractive...
January 26, 9:34 AM
Roy Delgado
Nice logo ideas and trends, I am a magazine cartoonist but have always been inteested in fresh cutting edge logo designs Roy Delgado ( Roy Delgado Blog )
January 25, 11:47 AM
Esteban Calderon
Great Source of inspiration!!!
January 13, 11:03 AM
Carlton Design
How can I get my logo into 2010? Have a look at http://www.carltondesign.com I think I'll get some awards.
January 8, 12:15 AM
spamchik
There are good AND BAD examples here. I think that some of this examples are simply not useable. Whats with Fax? Whats with B&W printers for bills? A Designer cant prescribe, that his logo only works with colors and so every media has to be colored. Also the use of transparency-gradients and too much fiddly details is a big mistake. They are not resizeable. How will this work as a 16x16px favicon? So please dont get too much inspiration by this, you will learn it the hard way.
December 30, 11:20 AM
elvizzz
Thanks for the interesting review. With impatience I wait for the review of trends of 2010.
December 29, 6:30 AM
scott
Very interesting article, I'm honored to have a logo amongst all these beautiful works (Psychosis). Keep it up LogoLounge! I did a little write up on wedesignandconquer.com about being honored in this article.
December 3, 6:30 PM
socialamigo
Love this article and the examples are wondrous. It's easy to see this lovely colored bits as branding and identity, but in fact many of these examples (and others not seen here) are examples of information design. Because many of them bring in aspects of the business segment, product or service, or organization in the color, texture, illustration, or overall design, these marks serve to inform beyond just simply stating a name. Great job - keep them coming! socialamigo
November 28, 4:20 PM
jorne
Trends like this come and go and a logo must be timeless and not a trend :) This is what you supposed just to do not !
November 26, 4:35 AM
logotivo.com
great article, thanks
November 23, 12:45 PM
Rodrok
Great collection, I particularly love the "Concealed", "Flip Flop" and "Sequential" styles
November 13, 10:18 AM
ain
thank u so much for this wonderful info's on the current trend in logo design. it will help me a lot designing a logo for my current assignement! thank u so muchie!
November 7, 8:39 PM
German
Looks very good, i found the Pixelated Logos always trendy
November 4, 5:51 PM
Galo Cataln
wonderfull site,wonderfull ideas.
October 29, 9:48 AM
Flant
It's so amazing to see so many amazing people/designers comment on these beautiful posts! It really inspires me to post more about posts because it makes me feel connected with the community! Congrats to you and me and everybody!
October 29, 2:09 AM
Anish Mohan Gutka
its a rich source of knowledge and inspiration, thank you
October 19, 3:58 AM
Laurent JOUVIN
Thanks for putting this list together. The categories are very well defined.
October 13, 2:20 PM
Laurent JOUVIN
I like Fixer's comment from above. A logo needs to remain simple for fast recognition. You want people to quickly remember it and immediately identify it based on its appearance and character. http://www.migratedesign.com
October 13, 2:19 PM
Bendesign
Thank you very much for your work! Beautyfull collection of great logos. very inspired.
October 11, 4:17 PM
jean eric
Bravo for the hard work on that article, many logos i've never seen and compiling styles like this is really clever. keep it up !
October 9, 5:21 PM
Matt
Just wanted to say how much i love this site and i appreciate all the hard work that goes into keeping it up, and all the research done. I plan on being a life long member of Logolounge!
October 7, 11:37 AM
Kit Peverley
Indeed it takes an astute eye to seperate a trend from simply an influential style but I think the Mosaic style mentioned above is one that has proven very popular this year with one only having to look toward the recent redesign of Melbourne by Landors Sydney office
October 2, 1:08 PM
Robert van Leeuwen
crazy mann crazy -stan freeberg- you remember him and howard gossage and marshall mcluhan and a few others of course and joni mitchell and don henley and a few others, of course, herb lubalin and a few dutch men of course, how about peter stuyvesant and manhattan, i could go on forever but i really aprciate your trends- i hope it helps by george, i really do hope it will (help) thanks a lot "Bill"
September 30, 2:09 PM
Marrianne Russell
This is a GREAT article. I really enjoyed reading about the various trends (esp. throughout the various years you have researched and posted for). Thanks for sharing.
September 30, 10:47 AM
Kmilittz
Thanks great inspiration at the right time ... i was just looking for logo ideas for my consulting company
September 28, 3:47 PM
Hlne Rioux
Trs intressant. Very Interesting! I'll keep it in my Delicious.
September 27, 10:09 AM
Web Design & Development
These are just awesome variations!
September 24, 2:07 PM
entertica
great compilation of latest trend
September 18, 3:48 PM
lizhiyan
is good
September 18, 8:02 AM
LD
Thanks.This is very useful for me.I have just started learning to do Logo Design.
September 16, 12:59 PM
vik
very nice compilation and analysis
September 15, 2:09 PM
Luc Desaulniers
I might be from the old school, but I still do believe that a good logo should reproduce well in black only. A lot of the examples given here is based on color usage or haft tint. This limits their use in size and in media. In the comments, I have noticed the presence of numerous design students. I would only suggest them to start designing in black only and if it looks and will certainly look also good if not great in color.
September 15, 1:34 PM
Irene
This is very interesting. I have seen some of these trends myself. It's good to read the analysis.
September 7, 4:02 PM
Mark Smith
Maybe these trends have us designers always going back and looking at ways to refresh brands and up-date their identities. In most cases anyway. When given a project, would you go look for design inspiration from the a decade or two ago?
September 4, 8:02 PM
FIDOU M
i'm verry pround of this wed cite, just because i allwayz get my inspiration from ur type of logo,thank's big-up.
August 31, 6:30 AM
Troy Tabor
Brand is not "about" trends, but if you're a designer it's insightful to know what the trends are, and to see if what you've been working on has been inspired by these trends. It's also interesting to see if work you've created was at the outset or even before a trend as you might have had something to do with it! Thank you for such a creative and insightful comment.
August 6, 9:33 AM
noeffinway
This is garbage. Since when is brand design all about trend? This is terrible "information." More of a survey of the benefits of being a member of LogoLounge.
August 5, 2:25 AM
sangeetha
excellent it s very nice
August 3, 2:58 AM
Alan the Houser
Most-excellent list! I absolutely love this collection. Thanks
August 2, 9:14 PM
shawn
Great and observant conversation starters. Looking forward to seeing where they lead us this time around.
August 1, 8:17 PM
Maringi Pia
This is a wonderful site, this does help those bigginers, and those who want to do become a logo designer or anything alike this website is great!!! Thank you!
July 26, 7:20 PM
windy
it is a great place. It gave me inspiration and hope. thanks a lot.
July 24, 10:05 AM
bob
these are absolutli wonderfull and amazing and i cant beleive that i never heard about this website.
July 22, 8:57 PM
Clive Jerry
have you ever thought of doing an article about African logos? otherwise thanks for the insight,
July 17, 5:43 AM
Lenina
What a great source of inspiration! Really TOP quality work!
July 16, 9:51 AM
SteHan
Well documented list! I always love seeing the logo design trends - now to decide what's right for now vs. what's timeless? I guess there's no stopping a trend once it starts? As a logo designer myself it's alway a tough call to decide how much of what's popular bleed into a newly created corporate Identity ':-.)
July 9, 5:59 AM
Lauren
I love the logo examples and I reference this website often. I wanted to let you know that the designer of ambigrams or "flip flops" is John Langdon, not Langston. He was my teacher at Drexel University in Philly. He is a great teacher and a very talented artist.
July 7, 10:42 AM
Fixer
Very good article. But frankly speaking I'm not with web02 style to much. Now a days if you like to remember a brand through its logo its quite a bit tough. Because now you have to remember their colours, depths, shadows, light, position etc etc... where earlier a logo was more easier to recollect from brain with its minimum but uniqueness. Minimum colour option, unique font and wholesomeness let it made unforgettable. Now-a-days you will find many incidents where there is 2 different logo with very small differences and it is not because they are copied, it is because maximum of there ingredient are same. Our brain remember the odds more carefully than similar ones. Similar things make it confuse to recollect and for that it depends on small differences in them.
July 7, 4:25 AM
very nice thank you
July 6, 9:44 AM

 

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